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Haidi Abdelmeguid

@haidiabdelmeguid

Behavioral science analyst at Inicio.AI who identified four predictors of engagement and emotional drop-off in an AI debt resolution journey.

United Arab Emirates

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At Inicio.AI, I investigated engagement with an AI-enabled debt resolution product, analyzing customer surveys, financial forms, and user sessions to identify barriers to completion. I found four predictors of engagement and emotional drop-off, informing improvements to the digital experience.

At Ernst & Young, I conducted process walkthroughs and interviews, led a team of five auditors, and delivered reports with recommendations that improved operational efficiency by almost 15%. I now publish evidence-based articles with the Center for Behavioral Decisions, connecting behavioral science research with practical applications.

Experience

Work history, roles, and key accomplishments

Current

Contributor

Current

Center for Behavioral Decisions

Jul 2026 - Present (3 months)

Publishing evidence-based articles translating behavioral science research into accessible insights on human decision-making, psychology, and consumer behavior.

Behavioral Science Research Synthesis Content Creation Science Communication

AI Product Adoption & Engagement Analytics

Inicio.AI

May 2025 - Sep 2025 (4 months)

Partnered with Inicio AI to investigate user engagement and adoption of an AI-enabled debt resolution product, identifying behavioral and process barriers. Analyzed quantitative and qualitative data from 19,000+ customer surveys and financial forms, and performed statistical modeling across 2,370 user sessions to identify key predictors of engagement.

Data Analysis Statistical Modeling Behavioral Science KPI development Dashboard Design SQL Python Survey Analysis Stakeholder Management Product Strategy

Audit Associate to Manager

Ernst & Young

Sep 2018 - Sep 2024 (6 years)

Conducted 30+ process walkthroughs and stakeholder interviews, led a team of 5 auditors, and delivered over 200 reports. Managed projects across diverse industries and supported proposals valued at over AED 1 million.

Audit Risk Assessment Project Management Team Leadership Stakeholder Management Report Writing Data Analysis Financial Analysis Customer Relationship Management

Education

Degrees, certifications, and relevant coursework

University of Glasgow

Master of Science, Behavioral Science

2024 - 2025

Grade: Distinction

Activities and societies: Full Tuition Scholarship, Adam Smith Skills Award, Elected Class representative

MSc in Behavioral Science with Distinction, covering behavioral applications in personal finance, advanced behavioral economics, neuroeconomics, econometrics, experimental methods, and decision neuroscience. Awarded full tuition scholarship and Adam Smith Skills Award.

American University of Sharjah

Bachelor of Science, Business Administration

2013 - 2016

Activities and societies: Chancellor's and Dean's list - Silver & Bronze medals

BSc in Business Administration with a focus on Finance, including coursework in business policy and strategy, organizational behavior, financial statement analysis, and social psychology. Recognized on the Chancellor's and Dean's list with Silver and Bronze medals.