At Deel, I lead design for customer-facing entity management and financial crime products used by enterprise companies operating across multiple countries. I drove a 4x increase in product monetisation in Q2 by replacing a sales-led purchase with self-serve activation.
I also designed a two-tier service structure that clarifies the difference between software access and fully managed compliance at the point of decision. I prototype testable flows with components from the production design system.
At Onsi, I designed monetisation and financial products across web and native mobile, owning individual features end to end. A redesigned onboarding flow increased registration conversion from 7% to 37%, and UX for a cash-back and rewards card helped grow daily top-ups from 8.61% to 15.92%.
My earlier work includes delivering same-day pay at Onsi, supporting £6M in monthly withdrawals, and freelance design for clients including Immo, LadBible Group, Looka Logo and Struck Capital. I also developed soft accessories at Burberry and assisted with design development at Kalmar.
