At Castel Frères, I develop marketing strategy and budgets for a portfolio of brands across the UK and Southern Europe, working with about 12 importers in seven countries.
I meet with importers to negotiate trading terms and align commercial priorities. I also present consumer studies to shape commercial and marketing strategy, and support product presentations to retail and on-trade accounts.
I develop merchandising and trade marketing initiatives to grow sales, and lead onboarding for new distribution partners. Most recently, I supported structured market development in Italy with two new agents.
Before Castel Frères, I held brand management internships at Veuve Clicquot and Havana Club. I studied marketing and brand management at IAE Aix-Marseille Graduate School of Management and the University of West London.
