Júlia Rocha
@jliarocha
Experienced content marketing specialist and copywriter delivering SEO-driven, audience-focused content.
What I'm looking for
I am an experienced and driven Content Marketing Specialist and copywriter with over eight years crafting compelling content across multiple media platforms. I focus on detail-oriented, creative writing and adapting messages for diverse audiences and channels.
My work spans content creation, editing, SEO implementation, CMS publishing and social promotion, with hands-on experience preparing blog posts, landing pages, whitepapers, flyers and webinar materials. I have promoted brands and grown social followings through targeted content strategies.
I have held in-house and agency roles and maintained a freelance practice since 2015, bringing flexibility and cross-sector perspective to projects. Recent roles include Content Marketing Specialist at Jscrambler and copywriting positions for corporate and agency clients.
I combine formal education in History, International Relations and Communication Sciences with additional training in UX writing and front-end development, which informs my strategic, user-focused approach to content and collaboration with technical teams.
Experience
Work history, roles, and key accomplishments
Content Marketing Specialist
Jscrambler
May 2022 - Present (3 years 6 months)
Develop and publish multi-channel content and implement SEO practices to increase brand visibility; manage CMS publishing, social promotion, and webinar planning to grow audience engagement.
Freelance Copywriter
Freelance
Jan 2015 - Present (10 years 10 months)
Delivered diverse content pieces (blogs, whitepapers, flyers, landing pages) for multiple clients, applying SEO and editing best practices to meet varied audience and platform needs.
Copywriter
Grupo Salvador Caetano - Choice Car
Oct 2020 - Apr 2022 (1 year 6 months)
Wrote and adapted marketing and promotional copy across channels, produced headlines and summaries, and edited materials to support brand campaigns and increase audience engagement.
Copywriter
Blue Market Agency
Dec 2018 - Feb 2020 (1 year 2 months)
Produced and edited client-facing content including blog posts, landing pages, and promotional materials while applying SEO guidelines and CMS workflows to drive engagement.
Education
Degrees, certifications, and relevant coursework
Faculdade de Letras - Universidade do Porto
Master's Degree, History and International Relations
2013 - 2016
Master's degree in History and International Relations completed at Faculdade de Letras, Universidade do Porto from September 2013 to July 2016.
Faculdade de Letras - Universidade do Porto
Bachelor Degree, Communication Sciences
2009 - 2012
Bachelor's degree in Communication Sciences completed at Faculdade de Letras, Universidade do Porto from September 2009 to October 2012.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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