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Jizhen Yao

@jizhenyao

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Public relations and digital communications professional who turns insights into content.

Canada

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What I'm looking for

I’m looking for a role where I can blend public relations and digital communications—owning social strategy, storytelling, and campaign reporting—while using data to improve performance and coordinating events or partners that drive real engagement and growth.

I’m a public relations and digital communications professional with hands-on experience across social media strategy, content creation, campaign reporting, and event coordination. I combine creative storytelling with data-driven execution—translating audience insights into clear, engaging posts, short videos, visuals, blogs, and campaign materials.

In my current work as a Digital Coordinator on the ALDO APS Dropship team, I manage multi-brand digital operations across U.S. e-commerce and marketplace accounts, ensuring accurate product data, listings, inventory, and timely launches. I’ve also driven standout results through Rednote and Instagram content, reaching 5,000+ Rednote views and 10,000+ Instagram views in a first week, with 26,000+ average organic profile views per week, and I’ve scaled content to 60M organic views across Rednote/Xiaohongshu and Douyin. Across roles, I’ve supported influencer/KOL/KOC collaborations, livestream selling, and event logistics—including planning an opening event for 500+ international and domestic guests—while using tools like Excel, SAP, Power BI, and PowerShell to track performance and improve outcomes.

Experience

Work history, roles, and key accomplishments

Current

Digital Coordinator

Current

Aldo Group

Dec 2025 - Present (7 months)

Managed digital operations for ALDO Handbags, Roxy, and Hunter, supporting product flow, listings, inventory accuracy, pricing, and promotional updates across U.S. e-commerce and marketplace accounts. Built and analyzed Excel reports and supported B2B commerce operations using Rithum, SAP, Power BI, and PowerShell.

Digital Operations Product Listing Inventory Management Pricing Promotion Excel Data Reporting SAP Power BI PowerShell B2B Commerce Data Validation

Current

Communications Specialist

Current

Garderie Imagination

Sep 2025 - Present (10 months)

Planned, created, and managed social media content to support brand awareness, organic audience growth, and enrollment initiatives across multilingual audiences. Coordinated open houses and community events and collaborated with local partners and influencers while localizing website content.

Content Creation Audience Growth Enrollment Marketing Community Events Influencer Collaboration Website Localization Cross Cultural Communication

Current

Content Creator

Current

Rednote/Xiaohongshu & Douyin

Mar 2022 - Present (4 years 4 months)

Created content across Rednote/Xiaohongshu and Douyin and supported e-commerce activities through content and audience-focused strategy. Managed sales data, developed brand partnerships, and coordinated live-stream selling.

Video Editing Margin Analysis Live Commerce Brand Partnerships

Graduate Admission Assistant

Emerson College

Jul 2023 - Dec 2024 (1 year 5 months)

Supported front-facing admissions communication, applicant services, and administrative coordination while contributing to cross-cultural student engagement in a higher education environment.

Applicant Service Administrative Coordination

Social Media Marketing Intern

GloFilms / Holiday Channel

Jan 2024 - May 2024 (4 months)

Supported social media marketing by assisting with content development and campaign coordination for entertainment and digital media initiatives.

Social Media Marketing Content Development Campaign Coordination Digital Media

Event & Social Media Coordinator

Shanhai Surf Club

Jun 2022 - Aug 2022 (2 months)

Managed front-end operations, customer support, and issue resolution while assisting social media operations and compiling weekly performance reports. Led event planning and execution for a new branch opening, overseeing site preparation and guest flow for 500+ guests.

Front End Operations Customer Support Issue Resolution Service quality Social Media Operations Event Planning

Account Executive

Wunderman Thompson / DRD4

Oct 2021 - Feb 2022 (4 months)

Managed social media content for beauty, luxury, watch, and apparel brands, supporting brand consistency and campaign execution across client accounts. Produced campaign performance reports and coordinated influencer collaborations with KOLs/KOCs.

Social Media Management Brand Consistency Campaign Execution performance reporting Market Analysis Influencer Collaboration

Education

Degrees, certifications, and relevant coursework

Emerson College

Master's degree in Public Relations, Public Relations

2023 - 2025

Grade: GPA 3.86

Activities and societies: Public Relations Student Society of America (PRSSA) member.

Completed a master’s degree in Public Relations at Emerson College, maintaining a GPA of 3.86. Member of the Public Relations Student Society of America (PRSSA).