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Audrey Wang

@audreywang

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Certified Digital Marketing Specialist with expertise in event coordination.

Canada

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my digital marketing and event coordination skills while fostering a collaborative and innovative company culture.

As a Certified Digital Marketing Specialist, I have a proven track record in executing successful marketing campaigns and enhancing brand visibility. My recent role as a Social Media Marketing Assistant at Shu Flora Laboratory allowed me to lead six thematic marketing campaigns, achieving a remarkable 50% year-over-year growth in participant numbers. By managing multiple social media accounts and producing engaging video content, I doubled the fan base and increased website traffic by 30%, significantly boosting our online presence.

In addition to my marketing expertise, I have honed my event coordination skills as a Public Relations Specialist for the Carleton University Chinese Student Association. I successfully planned and executed sponsorship programs that led to a 50% increase in renewal rates. My ability to coordinate large teams and manage logistics for significant events, such as the Three Schools Joint Chinese New Year Gala, has strengthened community engagement and ensured seamless execution. I am passionate about creating impactful marketing strategies and memorable events that resonate with audiences.

Experience

Work history, roles, and key accomplishments

Public Relation Specialist

Carleton University Chinese Student Association

Nov 2022 - Jun 2024 (1 year 7 months)

Planned and executed sponsorship programs, increasing renewal rates and enhancing community engagement through event coordination. Managed logistics for multiple events, ensuring smooth execution and safety.

Event Coordination Public Relations Team Leadership Crisis Management Logistics Community Engagement Conflict Resolution Risk Assessment

Social Media Marketing Assistant

Shu Flora Laboratory

Oct 2023 - Mar 2024 (5 months)

Executed thematic marketing campaigns, achieving significant growth in participant numbers and enhancing brand visibility through social media management and product promotions. Collaborated with KOLs to optimize advertising strategies, increasing store foot traffic and revenue.

Social Media Management Content Creation Brand Management Graphic Design Trend Analysis Public Relations Time Management Influencer Marketing

Marketing Assistant

HDNS Precision Instrument Co.LTD

Mar 2023 - Oct 2023 (7 months)

Executed a brand media communication plan, significantly enhancing brand visibility and customer engagement through targeted advertising and customer tiering strategies. Coordinated industry exhibitions, increasing customer inquiries and satisfaction.

Marketing Strategy On Page SEO Customer Service Event Planning Brand Management Data Analysis Email Marketing Customer Engagement Social Media Management Time Management

Education

Degrees, certifications, and relevant coursework

HubSpot

Digital Marketing Certified, Digital Marketing

Certified Digital Marketing Specialist, focusing on various aspects of digital marketing including SEO, content marketing, social media strategies, and analytics to enhance online presence and engagement.

Carleton University

Bachelor of Communication and Media Studies, Communication and Media Studies

Bachelor of Communication and Media Studies with a focus on digital marketing. This program provided a comprehensive understanding of communication strategies and media practices, equipping students with the skills necessary for effective marketing in the digital age.