At Uniqode, I drive product and growth initiatives across Uniqode QR Codes, Digital Business Cards, and The QR Code Generator. I own the end-to-end experience for The QR Code Generator and delivered a 15% signup-to-conversion uplift through product experiments.
For The QR Code Generator, I designed a usage-based upgrade journey that grew ARR by 28% within an expansion cohort. I also defined market entry sequencing for Europe Expansion, increasing top-of-funnel coverage across key EU markets by 32%.
On Uniqode QR, I contributed to an affiliate program that generated 8% of new customer acquisitions within three months, and improved trial-to-paid conversion from under 3.5% to 5% through a post-download flow. For Digital Business Cards, I launched a freemium product and pricing change that drove 20% more revenue.
Earlier at Uniqode, I launched paid campaigns across Google, Meta, and LinkedIn, driving $1.2M+ in revenue. At Deutsche Bank, I built a QC system that improved data accuracy by 20% across more than one million records.
