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Jessica User

@jessicauser27

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Visual designer at Plena Cafe who created brand identities across digital, print, and physical spaces.

Indonesia

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At Plena Cafe, I engineered brand identities from scratch across digital, print, and physical touchpoints, and designed store spaces to align with the brand narrative. I also created collateral and custom packaging.

At Hydra.llc, I participated in strategy sessions and designed marketing assets, including EDM layouts and web banners. At Solid Circle, I developed social content strategies for agency clients and used data analysis to refine campaign formats.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Plena Cafe

Jan 2025 - Jan 2026 (1 year)

Engineered full-scale brand identities from scratch across digital, print, and physical touchpoints, establishing distinct market positioning. Spearheaded end-to-end spatial store design and directed content strategy, social media video production, and KOL partnership campaigns.

Creative Direction brand identity development Creative Conceptualization Influencer Partnerships QA Review Email Marketing Strategy Packaging Label Design Social Media Content Creation Print Collateral

Graphic Designer

Hydra.llc

Jan 2020 - Jan 2025 (5 years)

Participated in bi-weekly strategy sessions to translate business briefs into multi-channel creative campaigns. Executed advanced photo editing and digital compositing, designed targeted bi-weekly EDM layouts, web banners, and social assets, and spearheaded major corporate rebrand initiatives.

Photoshop Illustrator InDesign Lightroom Capcut Canva Affinity Photography Digital Imaging and Video Processing Email Marketing Strategy Web Banners Social Media Content Creation Print Collateral

Junior Art Director

Solid Circle

Jan 2018 - Jan 2020 (2 years)

Developed and executed end-to-end social media content strategies to expand audience reach, engagement, and brand awareness for agency clients. Collaborated with cross-functional teams to produce tailored visual and copy campaigns across diverse demographics, using data analytics to optimize performance.

Social Media Strategy Content Strategy Data Analysis Creative Conceptualization Cross Functional Collaboration