Open to opportunities

Princess Alava

@princessalava

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Marketing professional with expertise in digital content and SEO strategies.

Philippines

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What I'm looking for

I am looking for a dynamic role that fosters creativity and growth, where I can utilize my marketing skills to drive impactful campaigns and engage audiences.

I am a dedicated marketing professional with extensive experience in digital content creation and SEO strategies. My journey began as a Lead Generation Specialist, where I honed my skills in generating leads and nurturing client relationships. Over the years, I have developed a strong foundation in digital marketing, working with various companies to enhance their online presence and drive engagement.

At UAS Pharmaceuticals, I collaborated closely with the Marketing Manager to execute effective marketing strategies, creating SEO-optimized blog content and managing social media platforms. My freelance work has allowed me to further refine my skills in content management and digital marketing, utilizing tools like SEMrush and WordPress to deliver high-quality results. I am passionate about leveraging data-driven insights to improve marketing efforts and achieve business goals.

Experience

Work history, roles, and key accomplishments

Marketing Assistant

UAS Pharmaceuticals Pty Ltd

Feb 2024 - Present (1 year 7 months)

Worked directly with the Marketing Manager to develop and execute marketing strategies. Created blog content aligned with SEO best practices to drive website traffic. Conducted keyword research using SEMrush to optimize content for search engines.

SEO SEMrush Content Creation Social Media Management Customer Service SOP Development Marketing Campaigns Influencer Management

Product Assistant / WordPress Content Management

Australia & New Zealand Holidays

Jul 2022 - Present (3 years 2 months)

Developed and enhanced travel product content on the WordPress site. Managed regular website content updates for accuracy and engagement. Created compelling travel product descriptions and marketing materials.

WordPress Content Management Site Updates User Engagement

B2B Lead Generation Specialist

Sprout Solutions

Jan 2022 - Present (3 years 8 months)

Initiated conversations and generated interest among potential B2B leads via phone, email, and social media. Identified and nurtured leads through targeted strategies and personalized communication. Utilized CRM tools to track activities and measure performance.

CRM

Administrative Assistant & Customer Service

Purple Ladybug

Nov 2021 - Present (3 years 10 months)

Managed customer inquiries, orders, and issues on Amazon and Shopify. Ensured excellent customer service, resolving problems effectively. Investigated and resolved product-related issues, shipping delays, and billing discrepancies.

Customer Service Shopify Inventory Management Order Processing

VA / Podcast Social Media Manager / SEO

Mission Travel Tours

Feb 2020 - Present (5 years 7 months)

Created all social media posts and written articles related to the brand. Generated leads and engaged prospects through digital marketing. Managed content creation and marketing strategies for brand growth.

Social Media Management SEO Digital Marketing Lead Generation Content Creation

Lead Generation / Facebook Marketing Specialist

JPKA LLC

Jul 2019 - Present (6 years 2 months)

Brought sustainable leads into the sales pipeline. Met qualitative weekly targets for lead generation. Engaged with clients to assess needs and provide solutions.

Lead Generation Facebook Marketing Sales Pipeline Client Engagement Record keeping