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jennifer ruiz preciado

@jenniferruizpreciado

Marketing strategy and trade marketing leader at ROBERT BOSCH who drove omnichannel launches, eCommerce growth, and retail media.

Colombia

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At ROBERT BOSCH, I led omnichannel marketing across Bosch, Dremel, and Skil in Colombia, integrating brand positioning, trade marketing, eCommerce, and commercial development. I planned product launches and channel campaigns, and managed portfolios of more than 35 references.

I used sell-in, sell-out, market share, and sales forecast analysis to adjust commercial plans, with performance reporting in Power BI. I also strengthened online sales through eCommerce, marketplaces, retail media, SEO, and improved eCommerce content and experience.

At LOS HORNITOS S.A.S., I planned integrated campaigns that increased store traffic by 40% and generated more than 12,000 online orders in a year. I also developed portfolio and pricing strategies that raised average margins by 15%, and strengthened institutional sales, increasing new-client acquisition by 25%.

Experience

Work history, roles, and key accomplishments

Jefe de Mercadeo y Comunicaciones

EZGO

Sep 2025 - Oct 2026 (1 year 1 month)

Led marketing strategy and brand positioning for premium workspace furniture brands across B2B and B2C channels. Managed portfolio, pricing, annual marketing plan, and 360° campaigns including events and activations.

Marketing Strategy Brand Positioning Portfolio Management Pricing 360° Brand Campaigns B2B B2C Budget Management ROI Analysis Event Planning Trade Marketing

Jefe de Trade Marketing & eCommerce

Robert Bosch

Jun 2022 - Aug 2025 (3 years 2 months)

Led omnichannel marketing strategy integrating brand positioning, trade marketing, eCommerce, and commercial development. Managed annual promotional calendar, product launches, and channel performance analytics.

Omni Channel Marketing Trade Marketing Ecommerce Product Launch Channel Management Power BI Sell In Sell Out Analysis Market Share Pricing Plan O Grams POP (Point Of Purchase) Materials Retail Media SEO Budget Management

Coordinadora de Mercadeo y Servicio al Cliente

Electrónica Steren

Jun 2021 - Feb 2022 (8 months)

Planned and executed multichannel campaigns integrating customer experience, point of sale, and digital channels, achieving +23% traffic growth and +30% digital conversion. Managed BTL agencies and planograms.

Multi channel Campaigns Customer Experience Point of Sale Digital Marketing BTL Plan O Grams POP (Point Of Purchase) Materials Power BI Budget Management

Coordinadora de Mercadeo

Los Hornitos S.A.S.

Mar 2019 - May 2021 (2 years 2 months)

Managed marketing strategies for food service and retail businesses, including brand positioning, portfolio development, pricing, and promotions. Executed integrated BTL and digital campaigns, increasing store traffic by 40% and generating over 12,000 online orders in a year.