Jennifer Rött

Built and led global Product Design, Product Innovation, and AI organizations supporting Kinesso's martech platform. Also lead the Custom Solutions business unit, overseeing design, delivery, and growth for 986 products. Owned strategy, design, and delivery across B2B SaaS products spanning media, creative, and operations—while transforming the company into an AI-driven, user-centric enterprise.

Built a tutoring and mentorship app with a clear exit strategy, selling after 24 months. Launched a scalable 0 → 1 platform with a growing user base of students, professionals, and educators.

Founded and led Merkle’s Digital Services organization, unifying UX, Research, Engineering, and Product Strategy into a 60+ person organization. Scaled operations, rituals, and process across 100+ enterprise products and vertical SaaS platforms in finance, healthcare, and automotive.

Created MSG’s first UX team and led the company’s digital transformation, modernizing the ticketing experience and repositioning the brand as a digital-first entertainment business. Unified Brand, Content, and UX teams by implementing cross-functional processes, DAMs, and creative governance systems, significantly improving collaboration, consistency, and speed to market.

Led UX and AI innovation at Wunderman, a global full-service agency, transforming brand experiences through intelligent systems, human–machine interface design, and data-informed strategies across Fortune 500 brands and clients. Pioneered new technology in partnership with the US Military on three AI Innovation projects.

Launched and led the Innovation org at Moxie, elevating the agency’s digital capabilities through AI-first products, emerging technologies, and scalable experimentation models that redefined brand engagement across platforms. Developed first-to-market AI facial recognition software through strategic partnerships with Verizon and the NFL, securing $2.5M in revenue.