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Jennifer McGrath

@jennifermcgrath

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Charismatic leader specializing in global communications and corporate reputation.

United States

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What I'm looking for

I seek a role that fosters collaboration, innovation, and impactful communication strategies.

I am a charismatic and results-oriented leader with extensive experience in partnering with C-suite executives to create and execute global strategic communications and marketing programs. My expertise spans media relations, corporate reputation, ESG, philanthropy, and employee engagement. I have a specialized knowledge of storytelling and managing global cross-functional teams, which has allowed me to significantly enhance organizational visibility and reputation.

In my current role as Senior Global Reputation Manager at Hollister Incorporated, I have successfully developed and implemented comprehensive global communications strategies that positively influence business outcomes. I lead the planning and execution of global Town Hall meetings and manage media relations activities, ensuring alignment with corporate strategies. My previous experience at The Allstate Foundation allowed me to launch impactful community engagement programs and transform social media strategies, resulting in a 400% increase in audience participation.

Experience

Work history, roles, and key accomplishments

Current

Senior Global Reputation Manager

Current

Hollister Incorporated

Apr 2018 - Present (7 years 3 months)

Joined the privately held company in a newly created position to boost Hollister Incorporated’s visibility and reputation across the world, while staying true to its 100-years of strong culture, mission and values. Council Executive Leadership Team to share and promote the Hollister narrative, including translating messaging to ensure it resonates with both internal and externally stakeholders.

ESG Internal Communications Media Relations Company Culture Strategic Communications Public Relations Stakeholder Engagement Global Communications

Corporate Relations Manager

The Allstate Foundation

Jun 2011 - Jul 2017 (6 years 1 month)

Originally joined the company to launch its signature program for survivors of domestic violence. As the role evolved, so did the opportunities to touch every part of the company and demonstrate how community engagement and CSR directly connect to the success of the business.

Social Media Strategy Branding Content Development Community Engagement CSR Public Relations Strategic Communications Stakeholder Management

Communication Manager

The Allstate Foundation

Nov 2009 - Jun 2011 (1 year 7 months)

Managed internal social media platform, connecting 30,000 employees across the country for collaboration and networking. Additionally, partnered with cross-functional teams on Quarterly CEO Communications, including video, digital signage, stories on Intranet, social media and written materials.

Internal Communications Social Media Management Cross Functional Team Leadership Intranet Management Employee Engagement Corporate Communications Content Creation Strategic Planning

Senior Communications Consultant

The Allstate Foundation

Oct 2006 - Nov 2009 (3 years 1 month)

Built and launched the first integrated public awareness campaign for The Allstate Foundation’s Economic Empowerment for Survivors of Domestic Violence Program. Developed internal/external national communication campaign and executed PR campaign with celebrity spokesperson to increase awareness.

Celebrity Endorsements Public Awareness Campaigns Celebrity Endorsement Media Relations National Communications Strategic Communications Program Management Content Development Public Relations Stakeholder Engagement

Senior Associate

Burson-Marstellar Public Relations

Apr 2004 - Oct 2006 (2 years 6 months)

Served as a Senior Associate at a leading public relations firm. Contributed to various client accounts and supported PR initiatives.

Public Relations Media Relations Client Management Communications Strategy Event Management Crisis Communications Strategic Planning Account Management Marketing Communications

Account Executive

Gibbs & Soell Public Relations, Inc.

May 2002 - Apr 2004 (1 year 11 months)

Worked as an Account Executive, managing client relationships and executing public relations strategies. Responsible for media outreach and campaign implementation.

Account Management Public Relations Campaign Execution Client Relations Communications Planning Event Coordination Strategic Communications Reporting

Public Information Assistant

The Ivy League

Jul 2000 - Jul 2001 (1 year)

Provided support in public information activities for The Ivy League. Assisted with communication efforts and information dissemination.

Public Information Communications Support Media Relations Content Management Administrative Support Research Writing Editing

Education

Degrees, certifications, and relevant coursework

University of Iowa

Bachelor of Arts, Journalism

Completed a Bachelor of Arts degree with a focus on Journalism. Gained foundational knowledge and practical skills in reporting, editing, and media communication.

University of Iowa

Bachelor of Arts, Sociology

Pursued a Bachelor of Arts in Sociology, developing an understanding of social structures, human behavior, and societal dynamics. This provided a strong analytical framework for understanding diverse communities.