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Jennifer Guzman

@jenniferguzman

Message

I turn marketing and program data into clearer decisions, efficient spending, and stronger engagement.

United States

Message

I've analyzed digital marketing data for StratusLink Communications, improving ad spend efficiency by 10%, reducing wasted spend by 15%, and increasing return on ad spend by 20% through targeted budget recommendations.

At City In the Community NYCFC, I maintain sensitive participant data, streamline record-keeping, and use enrollment metrics to increase participation. I bring hands-on SQL, Python, Tableau, and research data experience from COOP Careers and Siena College.

Experience

Work history, roles, and key accomplishments

Current

Project Director

Current

City In the Community NYCFC

Apr 2026 - Present (6 months)

Managed and maintained a comprehensive database of sensitive participant data for over 40 individuals, implementing rigorous data verification protocols to ensure accuracy, compliance, and data integrity. Developed and implemented efficient data collection and record-keeping systems for program enrollment and daily operations, resulting in a 50% reduction in documentation retrieval time and improv

Database Management Data Verification Data Collection Record keeping Data Analysis Program Management Communication Skills

Creative Analyst

StratusLink Communications

Apr 2026 - May 2026 (1 month)

Analyzed a 727 placement digital marketing dataset to reduce customer acquisition costs below the $250 target, achieving a 10% improvement in ad spend efficiency through data driven reallocation. Identified budget inefficiencies in multi device ad campaigns, evaluating performance of varying ad copy versions across platforms, and resulting in a 15% reduction in wasted advertising spend through str

Data Analysis Digital Marketing Budget Optimization Ad Spend Efficiency Performance Analysis Cross Platform Strategy

Research Assistant

Siena College

Oct 2020 - May 2021 (7 months)

Standardized and collected spatial and tabular research data from 4 environmental samples taken from the field, strengthening data accuracy and reducing processing errors by 25%. Analyzed wastewater-samples datasets for daily disease monitoring using Excel, providing viral spread insights to isolate and contain compromised dorm rooms for quarantine.

Data Collection Data Standardization Excel Data Analysis Research Collaboration

Data Analytics Fellow

COOP Careers

Completed a 16-week intensive program focused on data cleaning, transformation, analysis, and visualization using SQL, Python, and Tableau, including hands-on data projects, professional development, and networking opportunities.

SQL Python Tableau Data Cleaning data transformation Data Analysis Data Visualization

Education

Degrees, certifications, and relevant coursework

COOP Careers

Data Analytics Fellow, Data Analytics

Activities and societies: Hands-on data projects, professional development, networking, and client work with actual companies.

Completed a 16-week intensive Data Analytics Fellowship with 200 hours of instruction, focusing on data cleaning, transformation, analysis, and visualization using SQL, Python, and Tableau.

Siena College

Bachelor of Arts, Environmental Studies

Earned a Bachelor of Arts in Environmental Studies with a minor in Creative Arts, including coursework in Calculus, Environmental Policy, and Environmental Research.