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Jennifer Gaynor

@jennifergaynor

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Adoption Specialist and Business Analyst translating complex requirements into digital success.

United States

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What I'm looking for

I’m looking for a role where I can turn complex requirements into customer-ready digital experiences—partnering with product, design, QA, and marketing—while using analytics to improve loyalty, engagement, and outcomes through clear communication and continuous process improvement.

I’m an Adoption Specialist who excels at translating complex requirements into seamless digital experiences—especially where websites, CMS adoption, marketing platforms, and loyalty programs need to come together. I’m known for analytical thinking, detail-driven execution, and guiding clients and teams through change with clarity and confidence.

In my current role with The C2 Group, I expanded from Business Analyst into demos, training, and product guidance. I validate and deliver high-quality, bug-free outputs while partnering closely across development, QA, and design to ensure client requirements become real, usable outcomes.

Before that, I built strong digital and marketing expertise at Meijer and across loyalty and promotional programs. From leading home delivery implementation with Shipt (serving as PO on an agile team) to executing test-and-learn programs and improving reporting standards, I consistently turned requirements into measurable customer engagement and incremental results.

I also bring business ownership experience from Ah Designs, where I manage the full lifecycle—website, ordering, marketing, customer service, finance, and shipping. Combined with my BBA background in Advertising, I bring both structured analysis and a practical, customer-focused mindset to every launch, optimization, and improvement.

Experience

Work history, roles, and key accomplishments

Current

Adoption Specialist

Current

The C2 Group

Aug 2025 - Present (10 months)

Expanded from business analysis into demos, training, and product guidance for clients. Validates and delivers high-quality, bug-free outputs through requirements and delivery oversight.

Business Analysis Client Training Product Demos Product Guidance Bug Free Delivery Documentation Cross Functional Collaboration

Current

Owner, Custom Apparel

Current

Ah Designs

Mar 2020 - Present (6 years 3 months)

Create custom apparel and gifts for individuals and local businesses. Managed website, ordering, marketing, customer service, finance, and shipping for end-to-end business operations.

E Commerce Operations Custom Apparel & Gifts Website Management Order Processing Digital Marketing Customer Service Financial Management

Business Analyst

The C2 Group

Mar 2023 - Jul 2025 (2 years 4 months)

Collaborated with clients to ensure website requirements were met through discovery and functional specifications. Partnered with development, QA, and design teams to bring client vision and goals to life.

Requirements Gathering Functional Specifications Stakeholder Management Collaboration With Designers Cross Functional Communication Business Analysis

Office Coordinator

The C2 Group

Apr 2022 - Feb 2023 (10 months)

Managed daily office needs and provided administrative support including travel arrangements and scheduling. Coordinated monthly events and service projects to support team operations.

Office Management Administrative Support Travel Coordination Event Planning Scheduling Process Coordination Communication

Administrative Assistant

Caledonia High School

Mar 2020 - Mar 2021 (1 year)

Created school communications including the weekly newsletter, website updates, and social media content. Coordinated standardized testing logistics with scheduling and process management.

Newsletter Production Social Media Management Testing Logistics Scheduling Process Management Administrative Coordination

Digital Media Specialist

Meijer

Aug 2019 - Feb 2020 (6 months)

Created and managed social media content to support the soft lines business. Used Facebook and Pinterest alongside Sprout Social and Spark Digital marketing tools to deliver content and support customer engagement.

Social Media & Content Management Facebook Pinterest Sprout Social Spark Soft Lines Marketing Content Strategy Digital Marketing

Digital Marketing Specialist

Meijer

Aug 2018 - Jul 2019 (11 months)

Managed updates for shopmeijer.com and the Meijer app to enhance customer experience and drive new business. Integrated mPerks reward earnings for home delivery members and built membership acquisition and engagement programs with performance recaps.

Shopmeijer.Com Updates Mobile App Content Meijer App MPerks Rewards Program Management Performance Recaps Customer Experience

Digital Shopping Specialist

Meijer

Dec 2015 - Jul 2018 (2 years 7 months)

Led implementation of home delivery in collaboration with Shipt and served as product owner on an agile team. Enhanced Meijer.com and a new white label app, and executed test-and-learn programs to grow Curbside engagement.

Home Delivery Implementation Shipt Collaboration Agile Product Ownership Meijer.Com Enhancements Vendor Test And Learn Curbside

Associate Manager, Promotions

Walgreen Co.

Jan 2014 - Sep 2015 (1 year 8 months)

Executed promotional offers using APT test and control environments. Managed global loyalty promotions in partnership with Boots Alliance.

Promotional Offer Execution Control Environment APT Testing Global Promotions Boots Alliance Partnership Loyalty Program Management

Senior Integrated Marketing Analyst

Walgreen Co.

Dec 2011 - Dec 2013 (2 years)

Collaborated with merchandising and marketing teams to align program integration for loyalty execution. Developed process, guidelines, and roadmaps to support program delivery.

Merchandising Collaboration Process Development Guidelines Roadmapping Marketing Analytics

Senior Promotional Planning Analyst

Walgreen Co.

Nov 2008 - Nov 2011 (3 years)

Set reporting standards and improved analytical accuracy for promotional performance. Delivered actionable insights on incremental sales and profit to support promotional planning decisions.

Reporting Promotional Plan Insights

Merchandising Promotional Coordinator

Walgreen Co.

Mar 2007 - Oct 2008 (1 year 7 months)

Partnered with merchants to plan weekly promotions, including key items and copy accuracy. Supported execution of promotional materials and details for retail campaigns.

Key Item Selection Copy Accuracy Retail Merchandising

Merchandising Purchasing Coordinator

Walgreen Co.

Nov 2005 - Feb 2007 (1 year 3 months)

Managed item setup and vendor information, including deals and ad planning. Coordinated reset/revisions to keep promotional merchandising information current.

Item Setup Deal Management Merchandising Data Maintenance Reset & Revision Coordination