Jennifer Davila

I’m a Performance Marketing Specialist focused on managing and optimizing paid media campaigns across Meta Ads and Google Ads to improve reach, engagement, lead generation, and conversion performance. I build performance-driven strategies aligned with business goals, relying on continuous testing and data-informed decision-making in both organic and paid environments.

In my current role, I designed, launched, and optimized a local lead generation campaign in Google Search Ads for a seasonal offer—using conversion tracking, landing page funnel analysis, and keyword refinement. I identified a 60% form abandonment opportunity, improved lead intent with negative keywords and ad scheduling, and used campaign optimization to support business outcomes; I also planned and optimized Meta Ads to increase reach and reduce cost per result (CPA).

Previously, as a Marketing Analyst, I aligned marketing plans to corporate objectives and coordinated integrated campaigns across traditional and digital channels. I’m strongest when combining KPI analysis with practical execution—turning tracking data into clearer audience targeting, funnel optimization, and better customer follow-up workflows.