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Daniel Jaures

@danieljaures

Growth marketer at Redefine Digital and Hispanic Leads Connect, generating qualified legal leads at ~$30 CPL and scaling e-commerce campaigns.

Venezuela

Message

At Hispanic Leads Connect · Guerreros de Ley, I managed Meta Ads campaigns for personal injury lead generation, with daily budgets of $300–400. I focused on qualified prospects, generating leads at about $30 CPL against a market average above $50.

At Redefine Digital, I managed Meta Ads and TikTok Ads for e-commerce stores in the US and Puerto Rico, handling around $40,000 per month across four accounts. I reviewed creative details and scaled spend with profitability in mind.

Across my work, I use creative, lead qualification and CRM integration to help campaigns reach the right customers. I also use Claude to analyze campaign data and identify patterns and optimization opportunities, drawing on my Public Accounting background to assess budgets, costs and profitability.

Experience

Work history, roles, and key accomplishments

Media Buyer

Redefine Digital

Managed conversion campaigns for e-commerce stores and dropshipping, with monthly budgets up to $10,000 per store. Oversaw Meta Ads and TikTok Ads, and directed creative review for clarity and effectiveness.

Meta Ads TikTokAds Ecommerce Dropshipping Creative Direction Campaign Management

Media Buyer

Guerreros de Ley

Managed lead generation campaigns for law firms and lead buyers in the US Hispanic market, with daily budgets of $300–400 and a CPL of ~$30. Implemented creative-led targeting, high-qualification forms, and GoHighLevel automation for CRM integration.

Meta Ads Lead Generation GoHighLevel CRM Integration Creative Strategy Campaign Optimization

Media Buyer

Mixser Agency

Managed multi-niche lead generation campaigns for real estate, construction, clinics, and more. Selected channels based on cost per lead and customer behavior, and developed sales angles and video scripts.

Meta Ads Lead Generation WhatsApp Marketing Ecommerce Copywriting Video Scripting

Media Buyer

Hispanic Leads Connect

Meta Ads Lead Generation GoHighLevel CRM Integration Creative Strategy Campaign Optimization

Media Buyer

TVL Insulation

Managed Google Ads campaigns for insulation, roofing, and leak repair services during the project's launch phase.

Google Ads Home Services Campaign Management

Education

Degrees, certifications, and relevant coursework

David Costarrosa, Andrés Garza, Euge Oller, Felipe Vergara, Vilma Núñez

Continuous Self-Learning, Performance Marketing

2023 -

Ongoing updates on Meta Ads algorithms, scaling strategies, metrics analysis, and performance marketing trends.

Felipe Vergara

Trafficker / How to Sell with Facebook and Instagram Ads, Digital Marketing

2024 - 2024

Hands-on training in paid traffic, Meta Ads campaign structure, and conversion strategies for e-commerce and lead generation.

Vilma Núñez

Digital Sales Workshop, Digital Marketing

2023 - 2023

Workshop on copywriting for digital sales funnels and persuasive content strategy.

Universidad Bicentenaria

Bachelor's Degree, Public Accounting

2021 - 2026

Bachelor's degree in Public Accounting, providing a foundation in accounting and business management for analyzing campaign budgets, costs, and profitability.