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Jelena RakicJR
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Jelena Rakic

@jelenarakic

VIP Account Manager at Anixi LTD, creating targeted campaigns and personalized rewards to retain high-value players.

Serbia
Message

At Anixi LTD, I manage the VIP segment as part of the CRM strategy, serving as the main contact for high-value players. I create targeted campaigns, reactivation initiatives, and personalized rewards to support engagement and long-term loyalty.

At Qatar Airways, I provided passenger service and assistance in stressful situations, including first aid. Earlier, at Agranela d.o.o., I coordinated international shipments and prepared customs documentation, invoices, and sales reports.

Experience

Work history, roles, and key accomplishments

AL
Current

VIP Account Manager

Anixi LTD

Sep 2023 - Present (3 years 2 months)

Managed the VIP segment as part of the company's CRM strategy, combining personalized player relationship management with back-office operations. Acted as the main point of contact for high-value players, delivering tailored service and exclusive offers to ensure engagement and retention.

Education

Degrees, certifications, and relevant coursework

GV

Gymnasium Valjevo

High School Diploma, General Education

Completed high school education at Gymnasium in Valjevo.

Faculty of Economics, University of Belgrade logoFB

Faculty of Economics, University of Belgrade

Bachelor's Degree, Economics

Pursued studies in economics at the Faculty of Economics in Belgrade.

Tech stack

Software and tools used professionally

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