Jelena Novakovic
@jelenanovakovic
I grow fashion wholesale, retail, and franchise markets across Europe and the Middle East.
GreeceWhat I'm looking for
At BSB Fashion, I lead export sales across European and Middle Eastern markets, growing regional sales by 35% in three years. I’ve expanded wholesale, retail, and franchise partnerships, launched a European SIS concept, and introduced a B2B platform that cut administrative processing time by 40%.
Across Benetton Group, Folli Follie Group, Tommy Hilfiger, and leading retail brands, I’ve strengthened franchise networks, improved gross margins, managed buying and retail operations, and led international teams. I bring more than 20 years of fashion apparel and footwear experience across cross-border trade, market development, wholesale, and retail.
Experience
Work history, roles, and key accomplishments
Established and strengthened wholesale and retail partnerships through customized commercial strategies in key European and Middle Eastern markets, leading to a 35% growth in regional sales within last three years. Introduced new franchise operations and optimized performance in existing franchise network. Initiated the launch and run the implementation of SIS concept for European markets.
Launch
Improved market insights through active field presence, fostering stronger client connections and informed decision-making on sales strategies to achieve sales targets. Ensured financial stability by effectively managing and reducing regional credit risks. Strengthened franchise operations across 10 countries. Successfully managed and mentored a 9-member bilingual team
Commercial Coordinator - Head of Purchasing and Consignment Department
Feb 2013 - Apr 2017 (4 years 2 months)
Achieved a 6% improvement in overall gross margin through strategic coordination of buying, pricing, and sales monitoring initiatives. Enhanced tenant mix by introducing diverse brands through newly negotiated consignment agreements and targeted procurement efforts. Streamlined interdepartmental communication, fostering collaboration and ensuring operational efficiency across all business units.
Head of Retail Operations and Visual Merchandising Department - Greece, Romania,
Dec 2008 - Nov 2010 (1 year 11 months)
Coordinated Merchandise Purchase of all Point-of-Sale (POS), ensuring alignment with performance metrics and stock levels. Facilitated seamless communication and strategic planning across multiple departments, fostering collaboration and efficiency. Achieved a reduction in stock levels while driving higher sales performance and improved profit margins.
Worked as Retail Manager-Women'Secret Brand at Elmec Sport S.A..
Worked as Retail Manager - Greece at NAF NAF.
Monobrand Stores - Kenzo, Henry Cottons, Trussardi
Education
Degrees, certifications, and relevant coursework
University of Derby
Business/Managerial Economics
2003 - 2006
University of Derby
Bachelor of Arts, Business/Managerial Economics
2003 - 2006
Pursued studies in Business and Managerial Economics at the University of Derby from 2003 to 2006.
University of Belgrade
Mechanical Engineering
1992 - 1995
University of Belgrade
Bachelor of Science, Mechanical Engineering
1992 - 1995
Studied Mechanical Engineering at the University of Belgrade from 1992 to 1995.
Tech stack
Software and tools used professionally
Availability
Location
GreeceAuthorized to work in
Salary expectations
Job categories
Skills
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