At Criteo, I managed technical engagements for retail accounts including CVS, Walgreens, BJ's, Macy's, and Walmart Central America. I advised on integrations, scalability, and performance across product feeds and web, mobile web, and native app environments.
For Macy's and Bloomingdale's, I created an automated sale and clearance detection system when their product feed had no reliable signal. The three-step process combined feed analysis, site scraping, and the exposed product API, making 25–33% more products campaign-eligible.
I also redesigned an HTTP/API diagnostic tool, improving issue detection and resolution efficiency by 30%, and overhauled the team's ticketing system to cut response time from multiple days to same-day. I led a three-day SQL workshop and enabled the TAM team to troubleshoot issues independently.
As the team's informal go-to shadow lead, I onboarded and mentored four Technical Account Managers. Earlier, as a Business Solutions Analyst and Product Support Specialist at nThrive / Adreima / Savista, I worked on system migrations, SQL reports, SSIS dashboards, and client support.
