Open to opportunities

Jawwad Jafri

@jawwadjafri

I build programmatic advertising and app-growth infrastructure connecting global brands with Pakistan’s digital audiences.

Pakistan

Message

What I'm looking for

I’m open to partnerships, advisory, speaking, and executive conversations with global adtech and martech companies entering South Asia or APAC, especially where I can build market access, advertising infrastructure, and performance growth.

I lead Happy Ads, building programmatic, in-app performance, CTV, DOOH, in-game, and AR advertising capabilities across Pakistan, MENA, and APAC. We help global brands reach more than 35 million Pakistani gamers while supporting app marketers with acquisition, attribution, retention, and CRM automation.

Before Happy Ads, I scaled InMobi Pakistan from zero into a million-dollar business and helped establish it as Pakistan’s third-largest adtech platform. I’ve worked with agencies and brands including GroupM, Starcom, Mindshare, Daraz, Unilever, Coca-Cola, JazzCash, and Easypaisa.

I’ve also built JVentures as an official Snapchat Lens Creator, launched mobile and digital initiatives at PHD Worldwide and Digital HeadQuarters, and advised businesses on brand advertising, performance marketing, programmatic setup, and digital research. I’m open to partnerships, advisory, speaking, and executive conversations across South Asia, MENA, and APAC.

Experience

Work history, roles, and key accomplishments

Current

Chief Executive Officer

Current

Happy Ads

Aug 2021 - Present (5 years 2 months)

🚀 Leading the growth and expansion of programmatic advertising DSPs Inmobi and Mediasmart for mobile, CTV and DOOH
🚀 Scaling mobile performance platforms Affle MAAS and Clearpier
🚀 Establishing Customer Retention platform Moengage as a dominant force in Pakistan
🚀 Establishing key partnership with major agencies like GroupM, Starcom, Omnicom Media Group, Digitz Digitaz
🚀Launching an AR studio to

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Country Representative

InMobi

Jun 2016 - Feb 2024 (7 years 8 months)

Led Inmobi's expansion in Pakistan and scaling it from zero to over a million-dollar business. Closely working with the top agencies and clients including GroupM, Starcom, Mindshare, Daraz, Unilever and many others to make Inmobi the third largest adtech platform in Pakistan.

Introducing Inmobi partner platforms like Snapchat, Inmobi Pulse and Taboola and introducing the region to mobile attribu

DV360 Programmatic Media Buying

Founder & CEO

JVentures

Jan 2014 - Dec 2023 (9 years 11 months)

Building an agency partner team which works with digital agencies and brands to execute mobile advertising campaigns of global standards. Building a global team of top talent to bring exciting creative executions including :

1. Augmented Reality Experiences on Facebook and Instagram
2. Snapchat Lenses
3. Story Ad Formats
4. Playable games

In less than 6 months, got JVENTURES recognized as OFFICI

Chief Executive Officer

Flashcall

Feb 2014 - Mar 2019 (5 years 1 month)

Establishing Flashcall as free of cost, intuitive and intelligent mobile marketing medium that can reach the masses and give great insights to the businesses.

Head of Mobile

PHD Worldwide

May 2015 - Jan 2016 (8 months)

Heading the Mobile Initiatives at PHD Pakistan using feature phones and smart phone marketing opportunities

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Director, Strategy and Planning

The Brand Crew

Jun 2013 - Feb 2014 (8 months)

Worked as Director, Strategy and Planning at The Brand Crew.

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Head of Media

Digital HeadQuarters

Mar 2012 - Jun 2013 (1 year 3 months)

Responsibilities:
As Head of Media at Digital Headquarters (DHQ) my position empowered me to setup the company structure, departments and build teams to establish the practices of online advertising, strategy, social media, creative and development. In this short

Achievements:
o Negotiated the best online advertising rates in the industry from leading publishing houses including Jang Group, Exp

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Manager, New Initiatives

Converge Technologies

Mar 2010 - Feb 2012 (1 year 11 months)

Digital Media Strategist with Special focus on Social Media and Online Advertising
Leading the Media Planning and Online Advertising Practice at Converge Technologies
Strategic Planning and Execution of Digital Campaigns for Leading Brands
Product Manager for PTCL Buzz Portal- Pakistan first broadband entertainment portal
Project Manager for Azm-e-Alishan Digital Campaigns involved in strategic ca

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Manager - Marketing and Business Development

Sapphire Consulting Services

Jul 2008 - Mar 2010 (1 year 8 months)

As Manager, Marketing and Business Development for Sapphire Consulting Services my responsibilities included developing the Sapphire Brand, formulating an annual marketing plan and exploring new business areas and segments

Achievements:
o Conceived and developed the company signage including business cards, brochures, letterheads and corporate presentations.
o Re-launched Sapphire’s website (www

Intern

ABN AMRO

Jun 2007 - Jul 2007 (1 month)

 Developed a comprehensive sales guide for Credit Card Sales Team.
 Designed the Acquisition Proposals for significantly increasing the customer base of ABN Amro Credit Cards.
 Optimized the client data to reveal A-rated corporate customers
 Prepared a feasibility report on introduction of mobile banking