Jawwad Jafri

🚀 Leading the growth and expansion of programmatic advertising DSPs Inmobi and Mediasmart for mobile, CTV and DOOH
🚀 Scaling mobile performance platforms Affle MAAS and Clearpier
🚀 Establishing Customer Retention platform Moengage as a dominant force in Pakistan
🚀 Establishing key partnership with major agencies like GroupM, Starcom, Omnicom Media Group, Digitz Digitaz
🚀Launching an AR studio to

Led Inmobi's expansion in Pakistan and scaling it from zero to over a million-dollar business. Closely working with the top agencies and clients including GroupM, Starcom, Mindshare, Daraz, Unilever and many others to make Inmobi the third largest adtech platform in Pakistan.

Introducing Inmobi partner platforms like Snapchat, Inmobi Pulse and Taboola and introducing the region to mobile attribu

Building an agency partner team which works with digital agencies and brands to execute mobile advertising campaigns of global standards. Building a global team of top talent to bring exciting creative executions including :

1. Augmented Reality Experiences on Facebook and Instagram
2. Snapchat Lenses
3. Story Ad Formats
4. Playable games

In less than 6 months, got JVENTURES recognized as OFFICI

Establishing Flashcall as free of cost, intuitive and intelligent mobile marketing medium that can reach the masses and give great insights to the businesses.

Heading the Mobile Initiatives at PHD Pakistan using feature phones and smart phone marketing opportunities

Worked as Director, Strategy and Planning at The Brand Crew.

Responsibilities:
As Head of Media at Digital Headquarters (DHQ) my position empowered me to setup the company structure, departments and build teams to establish the practices of online advertising, strategy, social media, creative and development. In this short

Achievements:
o Negotiated the best online advertising rates in the industry from leading publishing houses including Jang Group, Exp

Digital Media Strategist with Special focus on Social Media and Online Advertising
Leading the Media Planning and Online Advertising Practice at Converge Technologies
Strategic Planning and Execution of Digital Campaigns for Leading Brands
Product Manager for PTCL Buzz Portal- Pakistan first broadband entertainment portal
Project Manager for Azm-e-Alishan Digital Campaigns involved in strategic ca

As Manager, Marketing and Business Development for Sapphire Consulting Services my responsibilities included developing the Sapphire Brand, formulating an annual marketing plan and exploring new business areas and segments

Achievements:
o Conceived and developed the company signage including business cards, brochures, letterheads and corporate presentations.
o Re-launched Sapphire’s website (www

 Developed a comprehensive sales guide for Credit Card Sales Team.
 Designed the Acquisition Proposals for significantly increasing the customer base of ABN Amro Credit Cards.
 Optimized the client data to reveal A-rated corporate customers
 Prepared a feasibility report on introduction of mobile banking

Pursued an MBA with a focus on Marketing, gaining advanced business and strategic skills.

Earned a Bachelor of Science in Computer Science, building a strong technical foundation.