At SHOEBOX Ltd. (WS Audiology), I set direction and do the work across digital marketing for a global B2B SaaS company selling into regulated markets. The channels I built and manage now produce the majority of the company's closed-won deals and revenue.
I built an account-based targeting tool from public enforcement data to identify and enrich organizations already cited for the problem we solve. I also added code-level structured data through a custom WordPress plugin and created a framework to measure our visibility in AI answers.
I connected CRM deal-stage progression back into Google Ads and GA4 each day, so campaigns learn from opportunities rather than form fills. I also joined ad, analytics, search, and CRM data into a reporting store with dashboards that flag stale data.
Before SHOEBOX, I consulted across automotive, education, sports, and service businesses, then built the marketing department at Kingston Nissan Dealership Group from nothing. I partnered with developers on a custom CMS connected to CRM for real-time inventory and automated lead routing.
