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Jason HaddonJH
Open to opportunities

Jason Haddon

@jasonhaddon

I build scalable design systems and high-converting web experiences.

Zimbabwe
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I lead the architecture and evolution of Eli Lilly’s multi-product design system in Figma, defining UI patterns, design tokens, accessibility standards, governance, and engineering handoff practices.

Previously, I led web and campaign design at Deel, optimizing key experiences including the pricing page while extending the internal UI component library and Storybook. At Vasion, I helped bring multiple SaaS products under one brand and built web-focused design systems that improved consistency, responsiveness, and usability.

My work spans e-commerce, conversion-focused email, campaigns, and brand systems for BlueTuskr, Spirit Halloween, and Spencer Gifts. I use Figma and analytics to create accessible, user-friendly digital experiences, and I enjoy mentoring designers and collaborating closely with product, marketing, and engineering teams.

Experience

Work history, roles, and key accomplishments

Eli Lilly and Company logoEC
Current

Design System Architect

Mar 2026 - Present (5 months)

Lead the architecture and evolution of a multi-product design system within Figma, enabling scalable, consistent experiences across digital products. Define UI patterns, design tokens, accessibility standards, and governance practices that support long-term system health and adoption.

Leverage advanced Figma capabilities—including Slots, Variables, and emerging system features—to increase flexibi

Deel logoDE

Art Director, Web Design

Oct 2025 - Mar 2026 (5 months)

Role & focus: Art Director on the Marketing/Web team at Deel, leading UI/UX, web, and campaign design.

Owned key web initiatives, including optimizing the Deel pricing page and managing content across the Deel website CMS and Content Hub.

Collaborated cross‑functionally with marketing, product, and growth (e.g., Brand Weekly, Growth Acquisition Weekly Sync, Big Deel Sync) to ship high-impact web

Vasion logoVA

Lead Web Designer

Feb 2025 - Oct 2025 (8 months)

Help plan, design, and deploy a massive brand merge to bring different SaaS product under one brand.

Vasion logoVA

Senior Web Designer

May 2024 - Feb 2025 (9 months)

Lead Web UX/UI, Web Design Systems

Led the development and implementation of a comprehensive design system that streamlined workflows and enhanced UI consistency across multiple platforms mainly focusing on web.

Collaborated with managers, developers, and varies other teams to create user-centered web designs that improved user engagement and satisfaction.

Conducted usability testing and user f

BlueTuskr logoBL

Senior Digital Design Manager

Aug 2022 - May 2024 (1 year 9 months)

Designs and oversees creative development of campaigns for email, social media, paid ads, website redesign, landing page design, seasonal messaging, and other related initiatives.

Completes work based off of information given in a project brief.

Collaborates closely with content, copy, and social teams to conceptualize and execute campaigns that align with client objectives.

Effectively present

BlueTuskr logoBL

Senior Digital Designer

Aug 2021 - May 2024 (2 years 9 months)

Senior digital designer role at BlueTuskr.

Spirit Halloween logoSH

Digital Designer

Mar 2020 - Aug 2021 (1 year 5 months)

Designed, managed & helped execute Spirit Halloween’s e-Commerce campaigns.

Responsible for redesigning website into a more modern theme, resulting in the ability to allocate more product advertisements within the space which led to more sales.

Reconceptualized and designed homepage A and B-spots to promote top-performing and new products.

Designed multiple daily customer-facing email creati

Spencer Gifts logoSG

Web Designer

Nov 2016 - Mar 2020 (3 years 4 months)

- Designed, managed & helped execute Spencer's e-Commerce campaigns.
- Redesigned existing website with a more modern theme, resulting in the ability to allocate more product advertisements within the space.
- Redesigned a vast majority of the homepage A and B-spots.
- Designed daily customer-facing email creative deployed to over 7 million subscribers and increased click-to-open rate by 7%, an

Spencer Gifts logoSG

Junior Web Designer

Oct 2015 - Nov 2016 (1 year 1 month)

- Primarily responsible for the design, maintenance, and execution of Spencer's customer-facing email and social media campaigns.
- Worked collaboratively with merchandising, copy, and marketing teams to develop and implement new campaign ideas and strategies.
- Redesigned homepage A and B-spots. Ensured that all projects were effective and delivered on time.

Spencer Gifts logoSG

Freelance Web Designer

Aug 2015 - Oct 2015 (2 months)

- Responsible for designing homepage A-spots and grid spots for Spencer's and Spirit Halloween.
- Designed customer-facing emails and social media graphics used in campaigns for new promotions, merchandise, and sweepstakes.
- Worked on strict timelines and executed quickly on last-minute projects in a high-paced, collaborative environment without sacrificing quality.
- Introduced and developed

Spirit Halloween logoSH

Freelance Web Designer

Aug 2015 - Oct 2015 (2 months)

- Responsible for designing homepage A-spots and grid spots for Spencer's and Spirit Halloween.
- Designed customer-facing emails and social media graphics used in campaigns for new promotions, merchandise, and sweepstakes.
- Worked on strict timelines and executed quickly on last-minute projects in a high-paced, collaborative environment without sacrificing quality.
- Introduced and developed

Springtime Coffee logoSC

Graphic Designer

Sep 2009 - Jun 2010 (9 months)

Designed and created required graphics for a home delivery coffee ordering website. Utilized Abode Photoshop to create over 100 product description thumbnail graphics with associated logos. This project had a very aggressive timeline and I successfully managed High School workload, after school activities and scheduled deliverables to keep the project on schedule. Once live, the website generated

Education

Degrees, certifications, and relevant coursework

CS

Cinnaminson High School

High School Diploma

QU

Quinnipiac University

Interactive Digital Design, Web Design

2011 - 2015

Major: Interactive Digital Design
Minor: Gaming Design

Quinnipiac University logoQU

Quinnipiac University

Bachelor of Fine Arts, Web Design

2011 - 2015

Pursued a degree in Interactive Digital Design with a minor in Gaming Design, focusing on web design and interactive media.

KA

Kimball Union Academy

Prep School Diploma

2010 - 2011

Kimball Union Academy logoKA

Kimball Union Academy

High School Diploma, General Studies

2010 - 2011

Completed a preparatory school diploma, providing a strong foundation for higher education.

Tech stack

Software and tools used professionally

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