Bernhard Zulch

Contributed to product design and web/digital systems, including designing the Kenya Airways mobile app and leading the redesign and branding of the Bluegrass website. Nurtured junior designers and maintained multiple enterprise Umbraco CMS projects.

Improved a gaming app’s user experience by refining core user flows and enhancing usability for easier navigation. Focused on engagement, onboarding, retention, and translating complex gameplay/system logic into clear, friction-reducing interactions.

Delivered visual strategy and end-to-end product architecture in a high-velocity agency environment, producing high-fidelity design solutions for startups and major financial/data analytics platforms. Translated dense financial data structures and analytical frameworks into intuitive, friction-free user experiences while balancing enterprise utility with a premium visual narrative.

Provided private contract work across two early-stage startups, shaping core user flows and end-to-end product experiences for a fintech payments platform with integrated charitable giving and a property discovery tool. Led UX strategy and rapid prototyping from early concept through execution.

Supported the design and rollout of the Checkers Sixty60 app experience into a web-based version, adapting key user flows for responsive and accessible use. Worked on the Mukuru payments app to improve transactional UX and clarity of financial flows, and helped launch a solar energy website focused on clear, conversion-ready service communication.

Architected digital ecosystems across real estate, Web3/cryptocurrency, and AI-driven insurance platforms. Translated complex, data-dense requirements into high-velocity, intuitive user interfaces across both new product launches and legacy identity scaling.

Orchestrated visual strategy and creative execution at a bespoke design studio, ensuring projects balanced premium aesthetics with measurable client business objectives. Directed cross-functional tracks of designers and developers to deliver high-fidelity digital ecosystems and maintained quality benchmarks and client expectation alignment, including work for Woolworths.

Completed Desktop Human Interface & Computer Arts studies at Prestige Academy in Cape Town.