Sethu Thube
@sethuthube
I’m a Product Designer blending UI/UX and brand identity to deliver practical, user-centered digital products.
South AfricaWhat I'm looking for
I’m a Product Designer with a strong UI and brand foundation, experienced in shipping real-world product and client work. I translate business goals and user needs into clear, usable, and visually refined digital experiences, using a pragmatic approach to UX and execution.
Across my product and client roles, I’ve conducted user research and market analysis to inform design decisions. I’ve developed product concepts and prototypes, collaborated with engineers, and ensured consistency across touchpoints through thoughtful branding and design.
As a Design Lead, I led end-to-end product design and UX across multiple client projects. I designed and maintained design systems, turned insights into user flows, wireframes, prototypes, and UI solutions, and managed clients while partnering closely with developers.
Experience
Work history, roles, and key accomplishments
UX/UI Designer
App Your Game
Jan 2026 - Present (6 months)
Provided UX/UI design and branding support for product work at App Your Game.
Design Lead
IGugu Solutions
Jan 2024 - Jan 2025 (1 year)
Led end-to-end product design and UX across multiple client projects, using user research to inform design decisions. Translated insights into user flows, wireframes, prototypes, and UI solutions, and designed and maintained design systems while managing clients and collaborating with developers.
Product & Graphic Designer
Hewitt & Associates
Jan 2022 - Jan 2024 (2 years)
Conducted user research and market analysis, creating product concepts and prototypes while collaborating with engineers. Designed branding and marketing materials and ensured consistency across touchpoints.
Graphic Designer
Sibiso Marketing (Pty) Ltd
Jan 2017 - Jan 2019 (2 years)
Developed brand identities and designed marketing materials, producing visuals for online campaigns.
Education
Degrees, certifications, and relevant coursework
Stellenbosch University / HyperDev
Software Engineering course, Software Engineering
2025 - 2026
Completed a Software Engineering course through Stellenbosch University / HyperDev.
Cape Peninsula University of Technology
National Diploma, Product Design
2019 - 2021
Earned a National Diploma in Product Design from CPUT.
Northwood Boys School
National Senior Certificate, Secondary Education
2011 - 2015
Completed secondary education at Northwood Boys School and passed the National Senior Certificate.
Memorisely
Bootcamp (Certificate of Completion), AI Design Systems
Completed a 4-week Bootcamp in AI Design Systems hosted by Memorisely.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Website
sihlangusethu.co.zaPortfolio
sihlangusethu.co.zaJob categories
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