Janene Machado

Leads strategy and investment for the Americas in-person event portfolio, generating $6.8M direct and $14M influenced pipeline in FY25. Developed vertical-specific benchmarks and pipeline attribution models, and allocated a $1.7M budget by prior-year ROI.

Directed global trade shows, webinars, and internal events with budgets up to $1.5M. Grew trade show lead capture 34% year over year with a 50% MQL rate, and saved 10-20% per event through vendor negotiation.

Directed B2B events on Bizzabo and Cvent with budgets up to $1M and up to 1,000 attendees. Sold 100% of sponsorships and tickets, beat revenue targets, and converted 5% of attendees to customers or subscribers.

Directed global events and training on a $2M budget, with events of up to 1,000 attendees. Led new event safety policies after a terror event, featured by MeetingsNet as a best practice.

Bachelor of Arts in History and Education from Dowling College.

Certified Meeting Professional (CMP) certification from the Events Industry Council.

Digital Event Strategist (DES) certification from PCMA.

Emergency Preparedness certification from ADMEI.

Project Management certification from IIL.

Meeting and Conference Management certification from New York University.