Open to opportunities

Jana Santos

@janasantos

Message

Senior marketing expert with a passion for innovative brand strategies.

Brazil

Message

What I'm looking for

I am looking for a role that fosters creativity and innovation, with opportunities for growth and collaboration in a dynamic marketing environment.

Hello! I'm Jana Santos, a seasoned marketing professional with over 15 years of experience in driving brand growth and innovation. As the Co-Founder and Head of Marketing at Drink StarTAP, I successfully designed and executed a comprehensive business strategy that positioned our startup as a leader in the tech-driven beverage industry. My expertise spans 360° marketing management, where I led both offline and digital marketing efforts, ensuring cohesive brand messaging and enhancing customer engagement across multiple channels.

Throughout my career, I have demonstrated a strong commitment to product innovation and portfolio development. I created a ready-to-drink product line that not only featured custom storytelling but also enhanced market differentiation. My leadership in CRM strategy and automation has streamlined our processes, allowing for tailored customer experiences that drive loyalty and satisfaction. I am passionate about fostering a creative and collaborative culture, which has been instrumental in my success in managing diverse teams and delivering exceptional results.

In addition to my entrepreneurial journey, I have a proven track record of optimizing performance through data-driven insights. I have successfully monitored KPIs for customer engagement and operational efficiency, leading to scalable growth and impactful market presence. I am excited to continue leveraging my skills in a dynamic environment where I can contribute to innovative marketing strategies and drive brand success.

Experience

Work history, roles, and key accomplishments

Co-Founder and Head of Marketing

Drink StarTAP

Mar 2020 - Sep 2023 (3 years 6 months)

Designed and executed the business strategy for Drink StarTAP, positioning it as a tech-driven startup for customized beverages. Led comprehensive marketing efforts, including branding and digital campaigns, while managing third-party agencies to enhance customer engagement.

Business Strategy Digital Marketing Branding Content Marketing Team Leadership Performance Optimization Market Research Customer Engagement Product Development

Co-Founder and Head of Marketing

Cosmos G/astrobar

Sep 2017 - Jul 2023 (5 years 10 months)

Developed the business model and brand experience for Cosmos G/astrobar, focusing on luxury branding and customer journey. Managed marketing across digital and offline channels, ensuring consistent messaging and high-quality service.

Brand Experiences Luxury Marketing Marketing Strategy Journey Management Team Leadership Community Engagement Digital Marketing Event Management

Co-Founder and Head of Marketing

Astrolab Cocktails

Oct 2021 - May 2023 (1 year 7 months)

Created a luxury brand identity for Astrolab Cocktails, focusing on high-end customer experiences. Executed marketing strategies to position the bar in the luxury market, managing customer interactions and team training.

Brand Identity Luxury Marketing Customer Experience Management Digital Marketing Event Planning Community Building Social Media Strategy Content Creation

Senior Content Strategist and Data Research

Queen Content

Sep 2016 - Sep 2017 (1 year)

Conducted digital brand research and analysis, utilizing various methodologies to inform strategic communication. Developed brand personas and voice strategies for clients.

Brand Strategy Communication Strategy Market Analysis Social Media Management Strategic Communications

Social Media Manager

RPC TV

Jul 2014 - Feb 2015 (7 months)

Managed social media presence for RPC TV, focusing on branding and audience engagement. Produced and curated content while overseeing community management and performance analysis.

Social Media Management Content Production Community Engagement Branding Data Analysis Performance Metrics Digital Strategy

Media Planner and Social Media

CCZ Agency

Jul 2013 - Sep 2013 (2 months)

Managed digital marketing campaigns and social media planning for various brands. Focused on content creation, community engagement, and brand voice strategy.

Digital Marketing Social Media Strategy Content Creation Community Engagement SEO Optimization Campaign Management Analytics Brand Strategy

Search Engine Marketing Analyst

Mirum Agency

Aug 2011 - Mar 2013 (1 year 7 months)

Developed and managed digital media campaigns across various platforms, including Google Ads and YouTube Ads. Focused on crafting ad creatives and presenting campaign strategies.