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Monika Carvalho

@monicacarvalho

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Digital marketing analyst with expertise in content creation and strategy.

Brazil

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What I'm looking for

I am seeking a dynamic role that fosters creativity and growth, where I can leverage my marketing expertise to drive impactful campaigns.

With a strong background in digital marketing and content creation, I have dedicated over six years to enhancing brand visibility and customer engagement in the real estate sector. My journey began with a Bachelor’s degree in Social Sciences, specializing in Advertising and Marketing, followed by a Postgraduate Certificate in Digital Marketing. I have successfully developed and implemented effective advertising strategies that have significantly increased leads and sales for my clients.

Throughout my career, I have honed my skills in managing social media content, particularly on platforms like Instagram and Facebook. My role as a Digital Marketing Analyst at MKT Imobiliário allowed me to train agents in best practices, resulting in a remarkable 25% increase in sales leads. I have also contributed to various marketing efforts at Lions Negócios Imobiliários and STX Desenvolvimento Imobiliário, where I focused on creating engaging content and optimizing materials for online use.

As a co-founder of Chez Bella App, I developed a unique B2C platform that bridges the gap between service providers and customers in the beauty industry. This experience has equipped me with a comprehensive understanding of digital marketing tools and customer service, making me a valuable asset to any team.

Experience

Work history, roles, and key accomplishments

Digital Marketing Analyst

MKT Imobiliário

Feb 2020 - Jun 2025 (5 years 4 months)

Created and managed engaging content for Instagram and Facebook. Developed and implemented effective advertising strategies to increase brand visibility and customer engagement.

Content Creation Social Media Management Digital Marketing Advertising Strategy Lead Generation

Marketing Analyst in Real Estate

Lions Negócios Imobiliários

Apr 2018 - Dec 2019 (1 year 8 months)

Organized materials for customer service and sales, including online and offline web-based tools. Managed and created content, such as Facebook advertisements and optimized materials for online use.

Marketing Analysis Content Management Facebook Advertising Client Relationship Management Digital Communication

Marketing Content Creator and Co Founder

CHEZ BELLA APP

Jan 2018 - Dec 2018 (11 months)

Developed the concept of logos, colors, graphic items, and social media channels such as Instagram and Facebook. Composed texts for professionals and clients, facilitating e-commerce intermediation.

Content Creation Social Media Management Graphic Design Brand Development

Coordinator and Real Estate Agent

STX Desenvolvimento Imobiliário

Feb 2016 - Apr 2018 (2 years 2 months)

Built, implemented, and demonstrated service-oriented digital materials and communication strategies for sales-driven clients. Managed client relationships through regular status meetings, aligning client goals with organizational objectives.

Client Relationship Management Digital Marketing Communication Strategy Sales Growth Real Estate

Real Estate Agent

Abyara/GHI Imobiliária

May 2012 - Nov 2015 (3 years 6 months)

Facilitated customer service and sales through direct telemarketing contact with potential customers. Provided information and sales assistance regarding studios or residential homes.

Customer Service Sales Telemarketing Team Collaboration Real Estate Sales

Education

Degrees, certifications, and relevant coursework

Universidade Metropolitana

Postgraduate Certificate, Digital Marketing

2020 - 2021

Grade: 3.66

Completed a postgraduate certificate in Digital Marketing, focusing on advanced strategies and tools. Achieved a GPA of 3.66, demonstrating strong academic performance in the field.

Universidade Veiga De Almeida

Bachelor of Social Sciences, Advertising and Marketing

1998 - 2001

Grade: 3.09

Earned a Bachelor of Social Sciences with a specialization in Advertising and Marketing. Gained foundational knowledge in marketing principles and advertising strategies, achieving a GPA of 3.09.