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James Herrick

@jamesherrick

Employee Training & Development Lead at Nielsen who improved flag closure rates from 79% to 90% and reduced panelist attrition.

United States
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James Herrick 239-785-5233 jim.herrick@yahoo.com

TRAINING & DEVELOPMENT

*Coach and mentor team members to support smooth transitions and drive platform adoption and performance improvement.

*Improved team readiness and long-term performance by onboarding and mentoring new hires across multiple states through hands-on pre-training, post-training field support, and customized reporting tools.

*Accelerated new hire productivity by training team members to adopt and apply job-specific skills in field operations.

*Strengthened team effectiveness post-optimization by training new members on updated market practices.

SALES & CUSTOMER SERVICE

*Develop relationships with panelists ensuring ongoing participation & close the agreements initially recruited by membership teams.

*Reduced market panelist attrition from 40% to 18% within one year and to 12% YTD by implementing a structured onboarding checklist that improved communication and engagement.

*Increased targeted household recruitment by 18% in high-priority areas through innovative market strategies, boosting overall panel representativeness and alignment with area probability goals.

*Reduced personal panelist attrition rate from 11% in 2024 to 0% YTD.

TECHNICAL SUPPORT & INSTALLATION

*Install & maintain hardware for capturing viewing data in Nielsen homes while troubleshooting both remotely & in-person.

*Resolved complex technical issues across multiple metering platforms, improving system reliability and customer satisfaction.

*Increased flag closure rate from 79% to 90% by creating and sharing weekly KPI trackers to align team progress with client expectations.

*Maintained an Install Completion rate of 99% on first visit during tenure with company.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Western State Colorado University logoWU

Western State Colorado University

Bachelor of Arts, Communications

Bachelor of Arts in Communications from Western State Colorado University.

Tech stack

Software and tools used professionally

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