Looking for a job

MICHAEL KOOIMAN

@michaelkooiman

I create brands, web experiences, editorial design, and video for organizations seeking experienced freelance design support.

United States

Message

What I'm looking for

I'm looking for contract design partnerships with companies and organizations that value senior-level creative direction, hands-on production, flexibility, and responsive collaboration.

I bring 20+ years of agency and editorial design experience to freelance projects spanning digital design, branding, UX, and video production.

At MSPC, I set standards for design quality and process while leading and contributing to dozens of client accounts. I managed designers and video professionals, partnered with internal and client teams on business and creative solutions, and led agency marketing campaigns and brand identity.

I created start-to-finish digital content, publications, social media, web experiences, interactive prototypes, and video productions—from concepting and storyboarding through on-set art direction. I also prepared designs and assets for web developers while working within corporate brand guidelines.

Earlier at City Pages, I progressed from Marketing Creative Director to Associate Art Director and Art Director, designing covers, editorial layouts, special issues, event materials, and publications while maintaining the brand's artistic quality.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer

Current

Self Employed

Aug 2025 - Present (1 year 1 month)

Provides expert-level contract design services to companies and organizations, building ongoing relationships with flexible and reasonable rates.

Graphic Design Web Design Editorial Design Brand Identity Art Direction UX Wireframing Prototyping Video Production

Lead Interactive Designer

MSPC

Nov 2021 - Jul 2025 (3 years 8 months)

Set standards for design quality and process at a content marketing agency, leading and contributing on dozens of accounts across various industries.

Interactive Design Director

MSPC

Jan 2018 - Nov 2021 (3 years 10 months)

Directed interactive design at a content marketing agency, setting standards for design quality and process while leading and contributing on numerous accounts.

Art Director

MSPC

Apr 2013 - Jan 2018 (4 years 9 months)

Provided art direction and design leadership at a content marketing agency, managing a team of designers and video professionals and leading agency marketing campaigns.

Marketing Creative Director

City Pages

Sep 2007 - Mar 2013 (5 years 6 months)

Progressed from Marketing Creative Director to Associate Art Director then Art Director, conceptualizing and designing covers, editorial layouts, and special issues.

Art Direction Editorial Design Brand Identity Photography Direction Illustration Design Event Materials Marketing Projects Special Publications

Associate Art Director

City Pages

Sep 2007 - Mar 2013 (5 years 6 months)

Progressed from Marketing Creative Director to Associate Art Director then Art Director, conceptualizing and designing covers, editorial layouts, and special issues.

Art Direction Editorial Design Brand Identity Photography Direction Illustration Design Event Materials Marketing Projects Special Publications

Art Director

City Pages

Sep 2007 - Mar 2013 (5 years 6 months)

Progressed from Marketing Creative Director to Associate Art Director then Art Director, conceptualizing and designing covers, editorial layouts, and special issues.

Art Direction Editorial Design Brand Identity Photography Direction Illustration Design Event Materials Marketing Projects Special Publications

Education

Degrees, certifications, and relevant coursework

Minneapolis College of Art and Design

Post Baccalaureate Certificate, Graphic Design and Illustration

Completed a Post Baccalaureate Certificate in Graphic Design and Illustration with intensive study in conceptualization and execution of visual ideas.