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James Fink

@jamesfink

Director of Analytics, 10+ yrs building fraud detection, LTV scoring & AI-native reporting infrastructure. Daily in SQL, Snowflake, Looker & Claude.

United States

Message

What I'm looking for

I’m looking for a director-level analytics role where I can lead fraud, product, and revenue measurement—building trusted scoring and experimentation systems, delivering self-serve dashboards, and partnering closely with product, revenue ops, and client success.

I’m an analytics leader with 10+ years spanning fraud detection, product analytics, client success, and revenue operations. I turn behavioral data into decisions leadership can act on by building scoring models, funnel analysis frameworks, and A/B experimentation programs.

In my current Director of Analytics role at Zeeto, I built and own end-to-end fraud detection efforts—continuously adapting detection thresholds and scoring logic as attack patterns evolve. I’ve designed fraud scoring models and automated tools that flag suspicious traffic before it impacts revenue, and I implemented a visitor LTV scoring system that drove a 20% increase in RPV, extending it to the email newsletter list to improve targeting and engagement.

I also lead product analytics for ZAN (Zeeto Ad Network), including user funnel progression reporting, journey analysis, and bottleneck identification, and I run a funnel monetization testing program with statistical rigor. I build trusted, self-serve reporting in Looker and SQL (often role-based and secure), define KPIs and analytics strategy for cross-functional stakeholders and clients, and manage up to 4 analysts with a high-performance, accuracy-first culture.

Experience

Work history, roles, and key accomplishments

Current

Director of Analytics

Current

Zeeto

Nov 2023 - Present (2 years 8 months)

Own Zeeto's end-to-end fraud detection program, building and iterating scoring logic and detection metrics to protect revenue. Lead product analytics for Zeeto Ad Network, including visitor LTV scoring and funnel monetization A/B testing, while building Looker reporting infrastructure and coaching a team of analysts.

Fraud Detection Scoring Models Risk Mitigation LTV Modeling Visitor LTV Scoring Product Analytics Funnel Analysis A B Testing Experimentation Looker SQL Snowflake Scalable Reporting Team Management Revenue Operations Client Analytics

Senior Analytics Manager

Zeeto

Jul 2016 - Nov 2023 (7 years 4 months)

Progressed through multiple client-facing analytics and operations roles, supporting campaign analytics, funnel optimization, and revenue growth strategy. Served as a lead analytics partner for internal teams and external clients, contributing to forecasting and anomaly detection for revenue protection.

Campaign Analytics Campaign Scoring Attribution Funnel Analysis Lead Scoring LTV Modeling Forecasting Scenario Planning Anomaly Detection KPI Reporting Data Storytelling ECPM Optimization Client Analytics API Integration Pixel Integration

Senior Client Success Analyst

Zeeto

Jul 2016 - Nov 2023 (7 years 4 months)

Progressed through multiple client success and analytics roles, managing account relationships and delivering performance reporting to clients. Supported campaign forecasting and revenue projections at scale using data-backed analysis and KPI reporting.

Client Analytics KPI Reporting Revenue Projection Data Storytelling performance reporting

Senior Operations Analyst

Zeeto

Jul 2016 - Nov 2023 (7 years 4 months)

Progressed through multiple analytics and operations roles, building tools and measurement systems to support campaign optimization and revenue growth. Worked on API/pixel integration and troubleshooting to enable reliable, self-serve client-facing analytics.

Attribution Anomaly Detection KPI Reporting API Integration Pixel Integration Cross functional Leadership

Client Success Analyst

Zeeto

Jul 2016 - Nov 2023 (7 years 4 months)

Progressed through multiple client success and analytics roles, starting in client-facing responsibilities focused on account relationships and performance reporting. Helped establish a client-first foundation that supported later analytics and revenue operations leadership.

Client Success performance reporting Stakeholder Communication Data Storytelling Account Management