Jakson Oomer

At IMG, I analyse audience behaviour across digital platforms for multiple sports teams, producing weekly client reports and actionable recommendations that improve digital strategy.

Previously at Genius Sports, I researched sports data rights and betting markets, tracked KPIs, and delivered data-driven reports supporting rights enforcement, revenue growth, sales pitches, and business objectives. I used Salesforce, Power BI, and spreadsheets to turn research into detailed analysis.

My sports experience also includes statistical analysis for BT Sport’s Reinventing the Right-back programme with Trent Alexander-Arnold and Rio Ferdinand, as well as data collection and social content support for Rio Ferdinand’s Five platform.

I bring a BA History from the University of Southampton, with strong independent research, critical evaluation, and writing skills. I’m passionate about football, digital media, and using evidence to make clear strategic recommendations.