Jake Messer

Conceived and launched a data analytics platform for automotive dealerships to unify sales, CRM, and marketing data; built data pipelines, dashboards, and API integrations and managed product roadmap, client acquisition, and support.

Advise Toyota dealerships on operational processes and team dynamics to improve digital retail performance and customer experience; implement AI-enabled tools to streamline workflows and provide strategic recommendations to Toyota Corporate based on in-store findings.

Architected client onboarding for automotive SaaS products, maintained technical documentation, served as primary admin for Salesforce/HubSpot/Striven, and developed reporting frameworks and training to improve cross-departmental data interoperability.

Served as certified Crew Chief on A-10C aircraft performing complex maintenance (power plant, hydraulics, landing gear) and led ground support operations in austere, time-critical environments.

Managed a portfolio of ~100 clients with a combined digital advertising budget of $100k/month, led monthly performance reviews and delivered data-driven recommendations to improve website analytics and advertising outcomes.

Managed inventory purchasing, pricing, transportation logistics and arbitration; developed a sourcing process for niche vehicles that increased sales volume and margins.

Exceeded digital retail sales goals and lead-to-sold ratios, managed the dealership's eBay presence with SEO-optimized listings, and supported store operations and auction buying.