Jake Messer
@jakemesser
Technical operations leader specializing in automotive digital retail, data platforms, and AI-enabled solutions.
What I'm looking for
I am an operations and technical leader with deep experience in automotive digital retail, SaaS onboarding, and data platform development. I founded a data analytics platform to unify dealership sales, CRM, and marketing data and lead its product roadmap, integrations, and client success.
In consulting roles I advise dealership and corporate stakeholders on processes, team dynamics, and technology adoption—implementing AI-enabled tools to streamline workflows and improve customer experience. I have served as Director of Operations for an automotive SaaS provider, managing onboarding lifecycles, Salesforce and HubSpot administration, documentation, and cross-department reporting frameworks.
My background includes performance management of digital advertising portfolios, hands-on used-car operations, and nearly a decade of U.S. Air Force Reserve maintenance and operations leadership under time-critical conditions—bringing disciplined execution, technical rigor, and a client-focused mindset.
Experience
Work history, roles, and key accomplishments
Founder & Technical Lead
Dealer Data One
Jan 2024 - Present (1 year 9 months)
Conceived and launched a data analytics platform for automotive dealerships to unify sales, CRM, and marketing data; built data pipelines, dashboards, and API integrations and managed product roadmap, client acquisition, and support.
Digital Operations Consultant
Shift Digital
Mar 2023 - Present (2 years 7 months)
Advise Toyota dealerships on operational processes and team dynamics to improve digital retail performance and customer experience; implement AI-enabled tools to streamline workflows and provide strategic recommendations to Toyota Corporate based on in-store findings.
Director of Operations
FUSE Autotech
Nov 2021 - Mar 2023 (1 year 4 months)
Architected client onboarding for automotive SaaS products, maintained technical documentation, served as primary admin for Salesforce/HubSpot/Striven, and developed reporting frameworks and training to improve cross-departmental data interoperability.
Aircraft Maintenance & Operations
U.S. Air Force Reserve
Sep 2012 - Dec 2021 (9 years 3 months)
Served as certified Crew Chief on A-10C aircraft performing complex maintenance (power plant, hydraulics, landing gear) and led ground support operations in austere, time-critical environments.
Performance Manager
Dealer.com (Cox Automotive)
Nov 2018 - Nov 2021 (3 years)
Managed a portfolio of ~100 clients with a combined digital advertising budget of $100k/month, led monthly performance reviews and delivered data-driven recommendations to improve website analytics and advertising outcomes.
Used Car Manager
Oakes Auto
Jun 2017 - Nov 2018 (1 year 5 months)
Managed inventory purchasing, pricing, transportation logistics and arbitration; developed a sourcing process for niche vehicles that increased sales volume and margins.
Digital Retail Experience Manager
Zeck Ford
Jan 2016 - May 2017 (1 year 4 months)
Exceeded digital retail sales goals and lead-to-sold ratios, managed the dealership's eBay presence with SEO-optimized listings, and supported store operations and auction buying.
Education
Degrees, certifications, and relevant coursework
Jake hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
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Skills
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