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Anabelle Florio

@anabelleflorio

Global Brand Director at ALLIES OF SKIN, where I grew revenue 2x year over year and launched a limited-edition product that sold out.

United States

Message

At ALLIES OF SKIN, I own global go-to-market strategy and storytelling for product launches and ongoing campaigns. My work has driven 2x revenue growth year over year, and a launch with Violet Grey delivered the highest same-day sales and a sellout of a limited-edition release.

I established the Talent/Affiliate vertical, scaling EMV by 24% and expanding the pipeline by 54%. I also launched a 5,000-creator seeding program and curated dermatologists and brand ambassadors, driving $3M in EMV.

Previously, at BUSTLE DIGITAL GROUP, I developed integrated campaigns for leading luxury, beauty, entertainment, and lifestyle accounts. At MEDIAMONKS, I managed global account operations across nine markets for HP and OMEN Gaming, and at SPARK FOUNDRY, my work included a COVID-19 response strategy that helped move Q2 2020 revenue from -14% to +8.2% growth.

Experience

Work history, roles, and key accomplishments

Current

Global Brand Director

Current

Allies of Skin

Jul 2025 - Present (1 year 3 months)

Owns global 360° Go-To-Market strategy and storytelling for new product launches and always-on campaigns, driving 2x revenue growth YoY. Manages cross-functional teams and annual budgets, and leads luxury partnerships and cultural moments.

Go To Market Strategy Brand Strategy Multichannel Campaign Management Influencer Partnerships Budget Management Cross functional Leadership AI Tools WGSN Claude Gemini B2B DTC Social Strategy

Brand Strategy & Client Solutions Director

Bustle Digital Group

Apr 2022 - Jun 2025 (3 years 2 months)

Developed integrated marketing, brand storytelling, and high-impact campaigns for leading accounts across Luxury, Beauty, Entertainment, and Lifestyle. Directed cross-functional teams and leveraged audience insights to shape strategy.

Integrated Marketing Brand storytelling Campaign Management Audience Insights Comscore Shareablee Omni Channel Programs Talent Integration Budget Management

Strategic Project Manager

Mediamonks

Jan 2021 - Mar 2022 (1 year 2 months)

Managed global account operations as primary point of contact across 9 international markets for HP and OMEN Gaming. Led global social strategy and spearheaded creator partnerships and gaming activations.

Account Management Global Operations Social Strategy Data Driven Insights Creator Partnerships Gaming Activations Twitch Discord

Senior Content Associate

Spark Foundry

Mar 2019 - Jan 2021 (1 year 10 months)

Developed integrated marketing campaigns and partnerships for Wendy's across sports, entertainment, and creator verticals. Produced large-scale event and music experiences and developed COVID-19 response strategy.

Integrated Marketing Partnerships Event Production Brand Negotiation Social Media Influencer Activations COVID 19 Response Strategy

Senior Media Associate

Starcom Worldwide

Jun 2017 - Feb 2019 (1 year 8 months)

Developed and executed global sponsorships for Visa across major sports properties. Led national media negotiations, planning, buying, performance reporting, and influencer programs.

Sponsorship Development Media Planning Media Buying performance reporting Influencer Programs Media Mix Modeling Pixel Measurement