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Jaffor Bhuiya

@jafforbhuiya

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Freelance copywriter and UX writer specializing in health and wellness.

United Kingdom

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What I'm looking for

I'm looking for a role that values creativity and collaboration, with opportunities for growth.

I'm Jaffor, a London-based freelance copywriter and UX writer specializing in health, wellness, and mental health. With over 3 years of experience, I help health and wellbeing brands grow through emotive and empathetic copy. My work has driven significant increases in web traffic and engagement for various healthtech startups and nonprofits.

Throughout my career, I've successfully crafted persuasive copy for public health campaigns and digital therapy platforms. My key achievements include delivering a workplace wellbeing report for Unum and website copy for Mindsum, which resulted in a 320% increase in web traffic. I am committed to balancing empathy with business goals, ensuring that my writing resonates with users while achieving measurable results.

As a curious and collaborative professional, I thrive on creating thoughtful content that reflects brand values and speaks directly to the audience. Whether building a new brand voice or launching a product, I am dedicated to delivering compelling copy that drives traffic and boosts conversions.

Experience

Work history, roles, and key accomplishments

Current

Freelance Copywriter & UX Writer

Current

JB Copywriter & UX Writer

Apr 2021 - Present (4 years 4 months)

Delivered website copy for Mindsum, resulting in a 320% increase in web traffic and a 65% engagement rate. Crafted website copy for The Henry Centre, leading to a 165% increase in web traffic with a 60% engagement rate.

Copywriting UX Writing Content Strategy SEO Email Marketing Web Analytics

Paid Search Executive

MediaCom

Feb 2020 - Dec 2020 (10 months)

Contributed to the activation of paid search campaigns on Google, Bing, and Amazon for major blue-chip clients. Performed keyword research, crafted ad copy, and optimized campaigns based on data to meet client KPIs.

Paid Search Google Ads Bing Ads Amazon Advertising Keyword Research Data Analysis Campaign Optimization Training

Social Media Assistant

UpReach in the Community CIC

Aug 2019 - Mar 2020 (7 months)

Conducted an audit of social media activities and proposed creative ideas for content. Created and implemented a new social media posting schedule, compiling relevant content for posts.

Social Media Management Content Creation Social Media Strategy Audience Research Digital Marketing

Project Assistant

Inter Faith Network for the UK

Oct 2018 - Mar 2019 (5 months)

Performed data entry for 750 Inter Faith Week events and tracked events from social media. Composed an array of Facebook and Twitter posts for various initiatives, meeting set deadlines.

Marketing Data Entry Social Media Management Content Creation event support Research Microsoft Excel

Project Officer

We Make Change

Jun 2018 - Jan 2019 (7 months)

Supported the development of marketing materials to promote the universities programme, including a pitch deck presentation. Created an affiliate Facebook page for the universities programme to post marketing materials and applications.

Project Management Marketing Strategy Research Data Entry Email Marketing Social Media Marketing Recruitment

Shadow Advocate

POhWER

Jul 2017 - Dec 2017 (5 months)

Provided support as a Shadow Advocate, gaining insight into advocacy services. Assisted with various tasks related to client support and administrative duties.

Advocacy Administrative Assistance Communication Empathy Data Management

Admin Assistant

Mind in Camden

Feb 2017 - Oct 2017 (8 months)

Provided administrative support and reception cover for mental health recovery services. Handled telephone, email, and social media inquiries, acting as the first point of contact for visitors.

Administrative Support Customer Service Social Media Management Event Coordination Data Entry

Customer Contact Agent

The Challenge

Feb 2017 - May 2017 (3 months)

Resolved telephone and email inquiries regarding apprenticeship pathways and test bookings. Utilized Salesforce CRM to store and process customer information, accurately recording contacts.

Customer Service Salesforce CRM Data Entry Scheduling Proofreading Training Microsoft Excel

Support Assistant

CareTech

Jan 2016 - Jan 2017 (1 year)

Provided care and support to individuals with cognitive and sensory impairments, managing challenging behaviors. Engaged in administrative tasks including data entry, stock ordering, and handling office communications.

Data Entry Communication Relationship Building Financial Management Report Writing

Education

Degrees, certifications, and relevant coursework

City, University of London

Bachelor of Science - BSc (Hons), Information Systems

2010 - 2014

Studied Information Systems, gaining a comprehensive understanding of how information systems are designed, developed, and managed. Focused on the intersection of technology and business processes.

City and Islington College

Information Technology

2008 - 2010

Completed studies in Information Technology, building foundational knowledge in various IT concepts and applications. Developed practical skills relevant to the IT industry.