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Jacobo GarcíaJG
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Jacobo García

@jacobogarca

Social Media Manager at Franca Agency, growing brand engagement and using AI agents to streamline content workflows.

Colombia
Message

At Franca Agency, I manage social media strategy for brands including Galderma, Alastin Skincare and Fresenius. I grew average engagement for Aesthetics by Galderma Mexico from 4.64% to 6.40% and for Alastin Mexico from 10.19% to 16.19%.

I also design and supervise AI agents that support recurring content ideation and drafting for Galderma accounts. Previously, at LaValentina Design, I planned and created social media content and strategy for brands across fashion, food and entertainment in Colombia and Mexico.

Experience

Work history, roles, and key accomplishments

OC

Marketing & Communications

Official Chamber of Commerce of Spain in Colombia

Jan 2021 - Dec 2022 (1 year 11 months)

Managed internal and external media communications, created social media content, and organized events and business networking sessions for affiliates and external partners.

RL

Social Media Content Management

Revista La Brújula – Universidad Jorge Tadeo Lozano

Jan 2020 - Dec 2021 (1 year 11 months)

Managed social media content for a university magazine.

FI

Press

Festival Internacional de la Imagen

Jan 2018 - Dec 2018 (11 months)

Provided press coverage for an international image festival.

IA

Press

ISEA – International Symposium on Electronic Art

Jan 2017 - Dec 2017 (11 months)

Provided press coverage for an international symposium on electronic art.

GM

Photography

Grita Fest – Music Festival, Manizales

Jan 2017 - Dec 2017 (11 months)

Provided photography services for a music festival.

Education

Degrees, certifications, and relevant coursework

Universidad de Bogotá Jorge Tadeo Lozano logoUL

Universidad de Bogotá Jorge Tadeo Lozano

Bachelor of Arts, Advertising

Completed a Bachelor of Arts in Advertising in 2022.

Universidad de Caldas logoUC

Universidad de Caldas

Partial Studies, Visual Design

Pursued partial studies in Visual Design, not completed.

EO

Escuela de Artes y Oficios

Certificate, Photography

Earned a Photography Certificate in 2018.

Domestika logoDO

Domestika

Certificate, Instagram Content & Brand Strategy

Completed three courses on Instagram Content and Brand Strategy.

Google logoGO

Google

Certificate, Digital Marketing

Completed the Digital Marketing Fundamentals certification.

Universidad de los Andes logoUA

Universidad de los Andes

Certificate, Coolhunting

Completed a course on Coolhunting.

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