ivy anyumba
@ivyanyumba
Programme-focused marketing and coordination professional, driving visibility, campaigns, and inclusive participant support through detail and people skills.
What I'm looking for
I’m a marketing coordination professional with a background in International Business Administration, and I bring a people-centered approach to complex, fast-moving work. I’ve built my career by creating supportive environments—whether coordinating campaigns, managing day-to-day operations, or helping communities feel welcomed.
In freelance and marketing coordinator roles, I increased organic website traffic by an average of 8% using targeted SEO strategies, wrote high-quality blog posts and website pages to boost engagement and conversions, and ran email marketing campaigns with an average open rate of 15% and CTR of 10%. I also conducted technical SEO audits and translated findings into practical recommendations.
As a Store Manager in Maastricht, I oversaw daily operations, staff performance, scheduling, inventory, and customer support while liaising with upper management. Through volunteer work—organising queer events and supporting refugee projects—I’ve strengthened my planning skills and commitment to inclusive spaces, and I’m excited to apply that experience to residency programme coordination and participant support.
Experience
Work history, roles, and key accomplishments
English Teacher (Volunteer)
Refugee Project
Taught children English as part of a refugee support initiative in Maastricht, helping learners build language skills and confidence. Provided a supportive, people-centered environment focused on engagement and learning continuity.
Digital Marketer (Volunteer)
Pon Di Pride
Evaluated monthly performance statistics to guide marketing decisions and improve outcomes. Increased customer engagement through social media marketing and market research, including competitor page analysis.
Freelance Digital Marketer
Freelance
Increased clients’ organic website traffic by an average of 8% using targeted SEO strategies. Wrote high-quality blog posts and website pages, and created email campaigns achieving an average 15% open rate and 10% CTR.
Breakfast Chef
The Social Hub
Apr 2024 - Dec 2024 (8 months)
Delivered exceptional guest experiences through high-quality meal preparation and daily kitchen operations. Managed meal prep and waste monitoring, ensured food labeling/quality control, and recorded food temperatures for freshness.
Store Manager
It's All About Christmas
Dec 2023 - Jan 2024 (1 month)
Led day-to-day store operations including shift scheduling, staff training, and staff performance oversight. Managed inventory and store layout, implemented cost-effective measures to maximize revenue and minimize costs, and resolved escalated issues to ensure customer satisfaction.
Marketing Strategy Marketer
Kua Zone
Jun 2021 - Jul 2021 (1 month)
Developed marketing strategy inputs by creating creative post ideas for social media and identifying growth opportunities. Analyzed competitor pages and contributed to initiatives aimed at increasing market share.
Personal Assistant
Mkubwa Media
Sep 2016 - Jan 2017 (4 months)
Supported clients with administrative and communication tasks, including helping them understand and sign contracts. Attended meetings and took notes, and handled phone calls and customer questions.
Education
Degrees, certifications, and relevant coursework
International University-Africa
Bachelor of Science, International Business Administration
Grade: GPA: 3.195/4.00
Activities and societies: Dean's List (Summer 2021); Member of AIESEC and a business club; peer counseling.
Earned a B.S. in International Business Administration from International University-Africa in Nairobi, Kenya (GPA: 3.195/4.00).
Availability
Location
Authorized to work in
Job categories
Skills
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