At Breakout Trading Group, I directed cross-channel acquisition for a US-based proprietary trading firm in a competitive financial niche. I aligned media investment with CPA and ROAS targets across Google, Meta, TikTok, X, and programmatic DSP.
I built and scaled prospecting and retargeting campaign architecture, and managed six-figure monthly media budgets. My work included structuring Search, PMax, paid social, and DSP campaigns.
I developed audience segmentation and led A/B testing across creatives, copy, and landing pages. I also built data infrastructure with GA4, dashboards, and cross-channel attribution, and implemented and QA’d end-to-end tracking.
As a freelance Google Ads account manager at BagsAway, I managed Google Ads accounts. My background also includes performance marketing for e-commerce, SaaS, and high-ticket lead generation, with technical expertise in Google Tag Manager and conversion tracking.
