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Natalia Dianova

@nataliadianova

PPC Specialist at CARiD who restructured AI Max campaigns and analyzed their incremental performance across automotive ads.

Ukraine

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At CARiD, I built and optimized Google Ads campaigns for automotive parts and accessories, including Shopping, Performance Max, and AI Max for Search. I analyzed the June 2026 AI Max launch for the Wheels account and restructured ad groups to reduce keyword overlap.

At Reakiro, I managed Amazon Vendor Central and Seller Central operations across eight European marketplaces, overseeing 120+ SKUs. I optimized listings, managed A+ Content and Brand Stores, and launched Sponsored Ads campaigns.

Earlier, I worked in social media and off-page SEO at Alternis and CARiD / PARTSiD, creating content, running link-building campaigns, and supporting new website verticals. I also promote SaaS products through paid link building and Reddit community promotion.

Experience

Work history, roles, and key accomplishments

PPC Specialist

CARiD

Apr 2026 - Sep 2026 (5 months)

Built, launched, and optimized Google Ads campaigns (Shopping, Performance Max, AI Max for Search) for a large automotive e-commerce catalog. Managed Smart Bidding strategies, ran account audits, A/B tests, and performance reporting.

Google Ads Shopping Performance Max AI Max Smart Bidding TROAS TCPA Maximize Conversion Value Product Listing Ads (PLA)RSA Copywriting Ad Experiments A B Testing Campaign Audits performance reporting Excel

Amazon Account Manager

Reakiro

Jan 2025 - Dec 2025 (11 months)

Managed full-cycle Amazon Vendor Central and Seller Central operations across 8 European marketplaces, overseeing 120+ SKUs. Handled listing optimization, keyword research, A+ Content, Sponsored Ads, and compliance workflows.

Amazon Vendor Central Amazon Seller Central Helium 10 Expertise Listing Optimization A+ Content Brand Store Amazon Vine Born To Run Sponsored Ads PPC Keyword Research Competitive Analysis Retail Analytics Odoo Allegro

SMM & E-commerce Specialist

Alternis

Jan 2022 - Dec 2023 (1 year 11 months)

Managed the digital presence of a D2C luxury retail brand across Instagram, Facebook, Pinterest, Yelp, and X, driving direct sales. Created and optimized visual content, executed email campaigns, and optimized Google Business Profile listings.

Social Media Management Instagram Facebook Pinterest Yelp Email Marketing Mailchimp WordPress WooCommerce Local SEO Google Business Profile Influencer Collaboration

SMM & Off-Page SEO Specialist

CARiD / PARTSiD

Jan 2014 - Dec 2021 (7 years 11 months)

Managed a network of 300+ industry forums and community platforms, publishing daily content to drive organic traffic. Authored and coordinated editorial pieces, optimized metadata and internal linking, and executed off-page SEO and link-building campaigns.

Off Page SEO Link Building Content Marketing Social Media Management Facebook Groups Community Management Meta Data Optimization Internal Linking Keyword Research Editorial Coordination

Sales Representative

CARiD

Jan 2013 - Dec 2014 (1 year 11 months)

Handled direct sales from inquiry to order completion via email and phone. Sold products on eBay, contacted manufacturers for quotes, and tracked sales pipeline in a CRM.

Direct Sales Email Sales Phone Sales eBay CRM Pipeline Management Client Communication