Open to opportunities

Ivana Avellar

@ivanaavellar

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Strategic marketing professional with expertise in digital and brand management.

Brazil

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What I'm looking for

I am seeking a dynamic role that fosters creativity and strategic thinking, with opportunities for growth and collaboration.

I am a strategic marketing professional with a robust background in advertising account management, digital marketing, and brand strategy. My career has been shaped by diverse experiences across telecommunications, technology, startups, and advertising agencies. I excel in strategic planning, where I leverage data to enhance brand positioning and performance. My role as a Senior Account Supervisor at Cheil Brasil has allowed me to bridge the gap between clients and creative teams, ensuring the successful implementation of media campaigns for high-profile brands like Samsung.

Throughout my career, I have consistently driven results by managing key accounts and executing comprehensive marketing strategies. At Ativgreen, I was responsible for leading advertising campaigns for major consumer electronics brands, ensuring exceptional customer experiences through efficient project management. My tenure at Floki and Azix further honed my skills in brand management and digital transformation, where I successfully increased lead generation and established marketing departments from the ground up. I am passionate about creating impactful marketing solutions that resonate with audiences and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Senior Account Supervisor

Current

CHEIL BRASIL

Sep 2023 - Present (1 year 8 months)

Responsible for managing the SAM team, acting as the bridge between Samsung and the agency's internal team. Supports the implementation of media campaigns and content creation for Samsung's social media.

Digital Marketing Content Creation Campaign Development Social Media Management Team Leadership Strategic Planning Campaigns

Account Manager

ATIVGREEN

May 2023 - Sep 2023 (4 months)

Managed key accounts in the Consumer Electronics segment, creating and implementing advertising campaigns. Ensured quality service and coordinated demands with internal teams.

Client Management Campaigns Project Coordination Team Collaboration Customer Experience Digital Marketing Strategic Planning Performance Monitoring 360º Communication

Marketing Coordinator

FLOKI

Sep 2022 - Jan 2023 (4 months)

Led brand management and marketing strategies, adapting processes and increasing lead generation significantly. Coordinated social media and performance strategies.

Brand Management Marketing Planning Social Media Team Leadership SEO Customer Engagement Performance Analysis Campaign Planning

Marketing Coordinator

AZIX

Dec 2020 - Aug 2022 (1 year 8 months)

Structured the marketing area, creating content and strategies for the company's website and social media. Planned webinars and supported sales and product departments.

Marketing Strategy Content Creation Social Media Management Sales Support Brand Development Digital Marketing Team Coordination

Marketing and Product Analyst

TARGETDATA

Aug 2017 - Dec 2019 (2 years 4 months)

Created and structured the marketing and product area, enhancing the brand's digital presence and securing partnerships. Developed communication materials and digital campaigns.