At Love, Olive Co., I lead company-wide campaigns across multiple stores, aligning social media initiatives with revenue goals. I direct affiliate, influencer, and UGC programs and use GoAffPro and Shopify to track performance, sales attribution, and link clicks.
I also manage photoshoots from concept to delivery, coordinating photographers and models, and track budgets for giveaways, talent payments, and marketing initiatives.
At Porter Pro Media, I managed social media client accounts from onboarding through performance reporting. I produced videos that generated 100K+ views and shot and edited content using CapCut and DaVinci Resolve.
As Multimedia Manager at Scroll Newspaper, I relaunched social platforms and grew the social following by 1,500+ within six months. I also designed weekly MailChimp newsletters, wrote AP-style feature articles, and redesigned newsletter branding and logos using Adobe Illustrator.
