Issam Zeenny

IZ

Looking for a job

Issam Zeenny

@issamzeenny

I drive FMCG, tobacco, and nicotine-product sales growth through trade marketing and distribution leadership.

I've led trade marketing, sales, merchandising, and distribution across FMCG, tobacco, and alternative nicotine products for more than 30 years. Most recently at ANDS, I developed trade marketing strategies, promotional campaigns, and market analysis to strengthen brand visibility and penetration.

Across IDS, Royal Tobacco Group, Philip Morris International, and F.A. Kettaneh, I've managed territories, distributors, retail execution, sales teams, and customer relationships to expand coverage, improve availability, and deliver commercial growth.

Experience

Work history, roles, and key accomplishments

AN

Trade Marketing Manager

ANDS

Oct 2022 - Feb 2025 (2 years 4 months)

Developed and executed trade marketing strategies to increase brand visibility and market penetration. Collaborated with Sales, Marketing, and Operations teams to ensure alignment with business objectives.

Trade Marketing Market Analysis Promotional Campaigns Strategic Planning KPI Management

IS

Area Sales Manager – FMCG

IDS (Izzat Daouk & Sons)

May 2021 - Sep 2022 (1 year 4 months)

Managed sales operations across assigned territories while consistently driving revenue growth. Developed and maintained strong relationships with distributors and key customers.

Sales Management Territory Management Distributor Management KPI Monitoring Team Leadership

RS

Sales & Merchandising Manager

Royal Tobacco Group SARL

Sep 2017 - Nov 2020 (3 years 2 months)

Directed nationwide sales and merchandising operations. Implemented sales strategies that increased product visibility and retail execution.

Sales Management Merchandising Market Analysis Distributor Relations Retail Execution

PI

Territory Manager

Philip Morris International

Mar 2013 - Dec 2014 (1 year 9 months)

Managed all commercial activities within the assigned territory. Developed and executed territory business plans to achieve sales objectives.

Territory Management Business Planning Distribution Market Analysis Relationship Management

PI

Field Supervisor

Philip Morris International

Jun 2006 - Feb 2013 (6 years 8 months)

Supervised field sales operations and merchandising execution. Led, coached, and evaluated field representatives.

Field Sales Merchandising Team Leadership Coaching Performance Management

FK

Promotions Executive

F.A. Kettaneh

Sep 1990 - May 2006 (15 years 8 months)

Planned and executed promotional and consumer engagement campaigns. Coordinated field marketing activities and retail promotions.

Promotion Consumer Engagement Field Marketing Campaign Management Brand Building

Education

Degrees, certifications, and relevant coursework

LS

LUC Technical School

Technical Diploma (TS), Business Computing

1987 - 1990

Earned a Technical Diploma in Business Computing from LUC Technical School in Hazmieh, Lebanon, from 1987 to 1990.

CA

Collège des Pères Antonins

1972 - 1987

Attended Collège des Pères Antonins in Baabda, Lebanon, from 1972 to 1987.

Tech stack

Software and tools used professionally

Microsoft Excel

SAP

Microsoft Word

Microsoft Outlook

Microsoft PowerPoint

Availability

Looking for a job

Location

Lebanon

Authorized to work in

Salary expectations

30k+ USD

Job categories

Trade Marketing Manager Sales Manager Area Sales Manager Territory Manager Merchandising Manager Business Development Manager Key Account Manager

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