Open to opportunities

Heba Shayya

@hebashayya

Message

Trade Marketing Executive with expertise in strategic promotional planning.

Lebanon

Message

What I'm looking for

I seek a dynamic role in a forward-thinking company that fosters growth and innovation.

I am a dedicated Trade Marketing Executive with a strong background in developing and executing marketing strategies that drive sales and enhance brand visibility. With a Master of Business Administration from the Lebanese American University, I have honed my skills in market research, promotional program creation, and budget management. My experience spans across various roles in trade marketing, where I have successfully aligned marketing initiatives with sales objectives to maximize ROI.

Throughout my career, I have demonstrated my ability to analyze market trends and consumer behavior, allowing me to create effective promotional campaigns that resonate with target audiences. My tenure at HCP and M.O Gandour & Sons has equipped me with the expertise to manage trade marketing budgets, coordinate with sales teams, and evaluate the effectiveness of marketing activities. I am passionate about leveraging my academic knowledge and hands-on experience to contribute to an organization that values innovation and growth.

Experience

Work history, roles, and key accomplishments

Current

Trade Marketing Executive

Current

HCP – Halwany Consumer Products

Feb 2024 - Present (1 year 3 months)

As a Trade Marketing Executive, I design and execute trade marketing strategies, create promotional programs, conduct market research, and coordinate with sales teams to optimize product placement. I also manage budgets, analyze sales data, and organize promotional events.

Trade Promotion Management Market Research Budget Management Sales Management Promotional Placements Data Analysis Event Management Marketing

Trade Marketing Executive

M.O Gandour & Sons SAL

Mar 2022 - Feb 2024 (1 year 11 months)

In my role as Trade Marketing Executive, I analyzed price positioning, reported on consumer behavior, managed product launches, and collaborated with sales teams on promotions. I ensured trade marketing activities were on budget and monitored competition.

Positioning Product Launch Sales Budget Management Reporting Competitive Analysis

Modern Trade Sales Representative

M.O Gandour & Sons SAL

Jan 2021 - Mar 2022 (1 year 2 months)

As a Modern Trade Sales Representative, I developed sales orders, achieved sales targets, resolved customer issues, and managed budgets. I also monitored merchandisers and prepared for contract negotiations.

Sales Development Customer Relationship Management Budget Management Market Analysis Contract Negotiation Merchandise Problem Solving Sales Target Achievement

Sales Coordinator

Goodies S.A.L

Jan 2018 - Feb 2020 (2 years 1 month)

In my role as Sales Coordinator, I managed wholesale orders, negotiated prices, monitored packaging processes, issued invoices, and provided after-sales support to customers.

Order Management Negotiation Logistics Coordination Invoicing Customer Support Communication Skills

Junior Teller

Banque Misr Liban

Jan 2018 - Feb 2018 (1 month)

As a Junior Teller, I processed customer transactions, performed reconciliations, responded to inquiries, and cross-sold bank products while resolving account issues.

Customer Service Reconciliations Problem Solving Communication Skills