Heba Shayya

As a Trade Marketing Executive, I design and execute trade marketing strategies, create promotional programs, conduct market research, and coordinate with sales teams to optimize product placement. I also manage budgets, analyze sales data, and organize promotional events.

In my role as Trade Marketing Executive, I analyzed price positioning, reported on consumer behavior, managed product launches, and collaborated with sales teams on promotions. I ensured trade marketing activities were on budget and monitored competition.

As a Modern Trade Sales Representative, I developed sales orders, achieved sales targets, resolved customer issues, and managed budgets. I also monitored merchandisers and prepared for contract negotiations.

In my role as Sales Coordinator, I managed wholesale orders, negotiated prices, monitored packaging processes, issued invoices, and provided after-sales support to customers.

As a Junior Teller, I processed customer transactions, performed reconciliations, responded to inquiries, and cross-sold bank products while resolving account issues.