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Muhieddine Ikkawi

@muhieddineikkawi

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Sales and Marketing Manager at Al Alayli International, delivering an e-ordering project and managing distribution.

Lebanon

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At Al Alayli International Marketing and Distribution, distributor for Philip Morris in Lebanon, I oversee company operations across logistics, sales, marketing, and distribution.

I developed and executed sales and marketing plans, optimized distribution routes, and managed key projects for major clients, including Philip Morris.

I also managed delivery of an e-ordering project, coordinating cross-functional teams to implement a user-friendly, secure online ordering system.

Previously, I managed stores at Docs (Medco Convenience Stores) and Joue Club, and assisted the store manager at Mazen World. At Docs, I supported the launch of its first e-commerce plan.

Experience

Work history, roles, and key accomplishments

Current

Sales and Marketing Manager

Current

Al Alayli International Marketing and Distribution

Jan 2020 - Present (6 years 8 months)

Oversee all aspects of company operations, including logistics, sales, marketing, and distribution. Develop and execute sales and marketing plans to drive revenue growth and increase market share.

Logistics Sales Marketing Distribution Budgeting Risk Management Team Leadership Project Management Ecommerce Payment Gateways Inventory Systems Customer Databases

Store Manager

Docs (Medco Convenience Stores)

Jan 2018 - Dec 2020 (2 years 11 months)

Managed overall store performance, including sales targets, inventory management, and budgeting. Developed and executed marketing plans to increase brand visibility and drive customer footfall.

Store Operations Sales Inventory Management Budgeting Marketing Team Leadership Ecommerce

Store Manager

Joue Club

Jan 2016 - Dec 2018 (2 years 11 months)

Managed day-to-day store operations, including inventory management, sales, and customer service. Led a team of employees, providing guidance, training, and performance evaluations.

Store Operations Inventory Management Sales Customer Service Team Leadership Training Performance Evaluation

Assistant Store Manager

Mazen World

Jan 2012 - Dec 2016 (4 years 11 months)

Assisted store manager in daily operations, including inventory management, sales, and customer service. Collaborated with the team to enhance store performance and ensure a positive customer experience.

Store Operations Inventory Management Sales Customer Service Teamwork Marketing Promotion