Fitria Nur Aida
@fitrianuraida
Business Intelligence Manager scaling analytics teams and delivering decision-ready insights.
What I'm looking for
I’m a data professional with 6+ years of expertise in Business Intelligence and Data Analytics, and I lead analytics initiatives that translate complex datasets into actionable business insights. At SuperApp, I advised C-Suite and department heads, directed 40+ analytics projects in 2023, and built a structured KPI framework to improve tracking and accountability.
I’ve also scaled and led BI teams—managing and mentoring a 15-person BI division, and earlier co-founding the BI function and establishing core data governance (ERDs). During major corporate restructuring (2024–2025), I redefined workflows to align with shifting priorities while maintaining operational continuity, and I stay hands-on as a primary Product Data Analyst and data pipeline lead. Alongside industry impact across retail, FMCG, telecom, and education, I’m increasingly driven to apply Machine Learning and AI to unlock deeper insights, while teaching and mentoring others through data.
Experience
Work history, roles, and key accomplishments
Analytics Officer
Indonesia Mengglobal
Apr 2025 - Present (1 year 3 months)
Designed and implemented a centralized data warehouse in BigQuery with automated ETL using Fivetran, integrating multiple data sources. Built interactive dashboards with Looker Studio and established reporting cadence for evidence-based program performance tracking.
Volunteer
Google Developer Group (GDG) Cloud Surabaya
Apr 2025 - Present (1 year 3 months)
Volunteered with GDG Cloud Surabaya, including speaking and delivering technical sessions on data science and dashboarding. Also delivered a session on BigQuery ML and Vertex AI and coordinated speaker relations for DevFest Cloud Surabaya 2025.
Associate Business Intelligence Manager
SuperApp (YC W18)
May 2022 - Present (4 years 2 months)
Advised C-suite and department heads by translating complex datasets into actionable business insights. Led and mentored a 15-person BI division and oversaw delivery of 40+ analytics projects, while architecting data pipelines for financial and strategic business reporting.
Internal Staff
Data Science Indonesia (DSI) - East Java Region
Feb 2019 - Present (7 years 5 months)
Handled end-to-end execution of flagship community events, including budgeting, marketing strategy, logistics, and speaker acquisition. Also served as a technical speaker delivering workshops and seminars/webinars.
Tutor of Data Science Program
Rakamin Academy
May 2025 - Jun 2026 (1 year 1 month)
Guided multiple student cohorts through the data science lifecycle with technical tutoring and hands-on mentoring. Delivered training and project guidance covering business understanding, Git, SQL, Python, data processing, statistics, data visualization, and machine learning.
Data Science and Analytics Lecturer
Pacmann
Nov 2024 - Jun 2026 (1 year 7 months)
Delivered multiple data science and analytics courses to large student groups, focusing on bridging theory and business impact. Taught topics including time series forecasting, machine learning, categorical statistics, and statistical testing.
Lecturer in BI & AI Implementation
State University of Semarang
Aug 2025 - Dec 2025 (4 months)
Taught an intensive module connecting academic concepts to industry implementation by guiding students through the end-to-end data science lifecycle. Covered ML/DL/AI foundations, market basket analysis, A/B testing and statistics, data acquisition, NLP and sentiment analysis, and dashboarding with Python and Looker Data Studio.
Trainer
Dibimbing
Mar 2024 - Jul 2024 (4 months)
Delivered tutoring sessions focused on SQL queries to help students strengthen their data science skills as part of the Studi Independen Kampus Merdeka program.
Trainer
Jobhun Academy
Feb 2024 - Mar 2024 (1 month)
Designed, created, and delivered Business Intelligence course materials for a Studi Independen Kampus Merdeka program batch.
Senior Data Analyst
RMDS Narasio Data
Jan 2023 - Jan 2024 (1 year)
Led data analytics projects across multiple sectors, delivering insights through analysis, visualization, interpretation, and data storytelling. Supported actionable decision-making and operational optimization through end-to-end analytics work.
Business Intelligence Supervisor
SuperApp (YC W18)
Dec 2021 - Apr 2022 (4 months)
Scaled the BI division by defining roles and end-to-end BI workflows to support data-driven requests. Managed 9 BI analysts and coordinated cross-functional collaboration between BI and department heads for analytics execution.
Business Intelligence Analyst
SuperApp (YC W18)
Jan 2021 - Nov 2021 (10 months)
Co-founded the BI function, establishing data governance (ERDs) and scaling the BI team. Led Tableau adoption, dashboarding, A/B testing, market basket analysis, and supply-chain analytics improvements.
Data Analyst
Twiscode Pte. Ltd.
Jul 2020 - Jan 2021 (6 months)
Performed ETL and exploratory data analysis to generate actionable insights. Built dashboards, designed ERDs, and developed automation workflows and APIs using Scrapy/BeautifulSoup, Selenium, Airflow, FastAPI, and Flask.
Content Video Creator
RMDS Narasio Data
Jan 2022 - Present (4 years 6 months)
Served as an on-screen presenter for data science learning videos as part of educational content development.
Data Analyst & BI Analyst
RMDS Narasio Data
Jan 2022 - Present (4 years 6 months)
Supported BI and analytics projects by preparing and analyzing datasets and building interactive dashboards to communicate insights. Contributed to delivering analytics outputs for business stakeholders.
Training Development Assistant
RMDS Narasio Data
Jan 2021 - Present (5 years 6 months)
Assisted in designing training programs, including curriculum development and creation of training materials. Coordinated training logistics and supported trainers during sessions.
Education
Degrees, certifications, and relevant coursework
Institut Teknologi Sepuluh Nopember (ITS)
Magister of Technology Management, Business Analytics
Grade: Cumlaude, GPA 3.79/4.00
Completed a 1.5-year full-time Magister of Technology Management program (Business Analytics specialist) at ITS, graduating cum laude with GPA 3.79/4.00. Coursework included statistics, survival analysis, data analysis, data mining, programming, machine learning, and related management subjects.
Institut Teknologi Sepuluh Nopember (ITS)
Bachelor of Statistics, Statistics
Grade: Cumlaude, GPA 3.77/4.00
Completed a 3.5-year full-time Bachelor of Statistics program at ITS, graduating cum laude with GPA 3.77/4.00. Coursework covered statistics, survival analysis, data analysis, data mining, programming, and machine learning.
Availability
Location
Authorized to work in
Website
fitrianuraida.github.ioJob categories
Skills
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