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Fitria Nur Aida

@fitrianuraida

Business Intelligence Manager scaling analytics teams and delivering decision-ready insights.

Indonesia
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What I'm looking for

I’m looking to lead BI/data teams that turn data into strategic decisions, with room to expand into Machine Learning and AI. I value mentorship, clear KPI execution, and continuous learning while delivering end-to-end analytics.

I’m a data professional with 6+ years of expertise in Business Intelligence and Data Analytics, and I lead analytics initiatives that translate complex datasets into actionable business insights. At SuperApp, I advised C-Suite and department heads, directed 40+ analytics projects in 2023, and built a structured KPI framework to improve tracking and accountability.

I’ve also scaled and led BI teams—managing and mentoring a 15-person BI division, and earlier co-founding the BI function and establishing core data governance (ERDs). During major corporate restructuring (2024–2025), I redefined workflows to align with shifting priorities while maintaining operational continuity, and I stay hands-on as a primary Product Data Analyst and data pipeline lead. Alongside industry impact across retail, FMCG, telecom, and education, I’m increasingly driven to apply Machine Learning and AI to unlock deeper insights, while teaching and mentoring others through data.

Experience

Work history, roles, and key accomplishments

IM
Current

Analytics Officer

Indonesia Mengglobal

Apr 2025 - Present (1 year 3 months)

Designed and implemented a centralized data warehouse in BigQuery with automated ETL using Fivetran, integrating multiple data sources. Built interactive dashboards with Looker Studio and established reporting cadence for evidence-based program performance tracking.

GS
Current

Volunteer

Google Developer Group (GDG) Cloud Surabaya

Apr 2025 - Present (1 year 3 months)

Volunteered with GDG Cloud Surabaya, including speaking and delivering technical sessions on data science and dashboarding. Also delivered a session on BigQuery ML and Vertex AI and coordinated speaker relations for DevFest Cloud Surabaya 2025.

SW
Current

Associate Business Intelligence Manager

SuperApp (YC W18)

May 2022 - Present (4 years 2 months)

Advised C-suite and department heads by translating complex datasets into actionable business insights. Led and mentored a 15-person BI division and oversaw delivery of 40+ analytics projects, while architecting data pipelines for financial and strategic business reporting.

DR
Current

Internal Staff

Data Science Indonesia (DSI) - East Java Region

Feb 2019 - Present (7 years 5 months)

Handled end-to-end execution of flagship community events, including budgeting, marketing strategy, logistics, and speaker acquisition. Also served as a technical speaker delivering workshops and seminars/webinars.

PA

Data Science and Analytics Lecturer

Pacmann

Nov 2024 - Jun 2026 (1 year 7 months)

Delivered multiple data science and analytics courses to large student groups, focusing on bridging theory and business impact. Taught topics including time series forecasting, machine learning, categorical statistics, and statistical testing.

SS

Lecturer in BI & AI Implementation

State University of Semarang

Aug 2025 - Dec 2025 (4 months)

Taught an intensive module connecting academic concepts to industry implementation by guiding students through the end-to-end data science lifecycle. Covered ML/DL/AI foundations, market basket analysis, A/B testing and statistics, data acquisition, NLP and sentiment analysis, and dashboarding with Python and Looker Data Studio.

DI

Trainer

Dibimbing

Mar 2024 - Jul 2024 (4 months)

Delivered tutoring sessions focused on SQL queries to help students strengthen their data science skills as part of the Studi Independen Kampus Merdeka program.

JA

Trainer

Jobhun Academy

Feb 2024 - Mar 2024 (1 month)

Designed, created, and delivered Business Intelligence course materials for a Studi Independen Kampus Merdeka program batch.

RD

Senior Data Analyst

RMDS Narasio Data

Jan 2023 - Jan 2024 (1 year)

Led data analytics projects across multiple sectors, delivering insights through analysis, visualization, interpretation, and data storytelling. Supported actionable decision-making and operational optimization through end-to-end analytics work.

RD

Content Video Creator

RMDS Narasio Data

Jan 2022 - Present (4 years 6 months)

Served as an on-screen presenter for data science learning videos as part of educational content development.

RD

Data Analyst & BI Analyst

RMDS Narasio Data

Jan 2022 - Present (4 years 6 months)

Supported BI and analytics projects by preparing and analyzing datasets and building interactive dashboards to communicate insights. Contributed to delivering analytics outputs for business stakeholders.

RD

Training Development Assistant

RMDS Narasio Data

Jan 2021 - Present (5 years 6 months)

Assisted in designing training programs, including curriculum development and creation of training materials. Coordinated training logistics and supported trainers during sessions.

Education

Degrees, certifications, and relevant coursework

Institut Teknologi Sepuluh Nopember (ITS) logoII

Institut Teknologi Sepuluh Nopember (ITS)

Magister of Technology Management, Business Analytics

Grade: Cumlaude, GPA 3.79/4.00

Completed a 1.5-year full-time Magister of Technology Management program (Business Analytics specialist) at ITS, graduating cum laude with GPA 3.79/4.00. Coursework included statistics, survival analysis, data analysis, data mining, programming, machine learning, and related management subjects.

Institut Teknologi Sepuluh Nopember (ITS) logoII

Institut Teknologi Sepuluh Nopember (ITS)

Bachelor of Statistics, Statistics

Grade: Cumlaude, GPA 3.77/4.00

Completed a 3.5-year full-time Bachelor of Statistics program at ITS, graduating cum laude with GPA 3.77/4.00. Coursework covered statistics, survival analysis, data analysis, data mining, programming, and machine learning.

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