At DagensPS/Rlvnc Media, I led data-driven audience growth and monetisation across Nordic publishing brands. I grew Google Discover traffic by 161% through Core Web Vitals improvements and Python analysis, helping scale DagensPS to 1M+ weekly readers and contributing to its 2024 Swedish SEO Award.
I also improved consent performance, technical SEO, user experience and advertising operations, contributing to 125% year-over-year advertising revenue growth. I standardised data-layer events and implemented server-side Google Tag Manager and GA4 tracking, using SQL in BigQuery to validate data and analyse campaigns and user funnels.
At HusmanHagberg, I reduced customer acquisition cost by 20% while increasing qualified leads through paid acquisition, audience segmentation and campaign optimisation. I automated GA4 reporting with Python and built Looker Studio dashboards to track performance and support budget allocation.
At LifeFitness, I drove MENA market expansion and go-to-market strategy, managing a $550K annual marketing budget and securing more than 30 strategic partnerships and corporate agreements. Earlier at ILT Education, I developed SEO and demand-generation campaigns and built automated HubSpot lifecycle journeys; at Concentrix, I helped deliver customer and competitive data through a telecom benchmarking and forecasting tool.
