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Animesh KumarAK
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Animesh Kumar

@animeshkumar8

Digital campaign manager at dentsu, with experience scaling Google Ads accounts and optimizing PPC campaigns for performance.

Sweden
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At dentsu, I work as a Manager, drawing on experience in digital campaigns and media management. My background includes performance marketing for global brands and scaling complex Google Ads accounts.

As a Senior Executive at Cognizant, I created pay-per-click campaigns, tested and analyzed their performance, and optimized campaigns based on reports. I maintained optimization scores over 95% and managed client budgets to avoid overspending while making effective use of available funds.

At Accenture, I worked on Google Ads account optimization, Merchant Center, and Google Analytics. I also bring experience in social media management and multi-channel campaign execution.

My approach connects granular data with SEM strategy and business objectives. I’m also interested in the relationship between media relations, public relations, and brand storytelling.

Experience

Work history, roles, and key accomplishments

dentsu logoDE
Current

Manager

Jan 2024 - Present (2 years 9 months)

Worked as Manager at dentsu.

Cognizant logoCO

Senior Executive

Sep 2018 - Apr 2021 (2 years 7 months)

Communicate with clients about their needs, products, business goals, and desires to create a profile to use when creating campaigns.

Create pay-per-click marketing campaigns.

Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness.

Optimize marketing campaigns for the best performance based on reports (Keeping the optimization score over 95%).

Manage budget

Accenture logoAC

Supervisor

Mar 2017 - May 2018 (1 year 2 months)

Google Ads account optimization, Merchant center, Google Analytics

Convergys logoCO

Customer Service Supervisor

Dec 2015 - Jan 2017 (1 year 1 month)

Worked as Customer Service Supervisor at Convergys.

Spicejet Limited logoSL

Customer Service Representative

Sep 2012 - Mar 2015 (2 years 6 months)

Worked as Customer Service Representative at Spicejet Limited.

Education

Degrees, certifications, and relevant coursework

LI

LinkedIn

Learn Emotional Intelligence, the Key Determiner of Success

Feb 2023

LI

LinkedIn

Python for Data Science Essential Training Part 1

Feb 2023

IS

ISBR Business School

Master of Business Administration - MBA

2010 - 2012

SU

Sathyabama University

Biotechnology

2007 - 2011

Tech stack

Software and tools used professionally

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