Ishan Vats
@ishanvats1
I scale ecommerce and lead-generation campaigns across Google and Meta Ads with measurable ROAS and CPL gains.
IndiaWhat I'm looking for
I've managed paid media for Yowza Consulting, Innovatech Solutions, ShoppingIQ, and BFMS Labs, scaling Google, Meta, Microsoft, and LinkedIn Ads for ecommerce and lead-generation clients. My work has lifted ROAS from 2.5x to 5.7x and reduced CPL by 47%.
I build and optimize Search, Performance Max, Shopping, Display, Video, and catalog campaigns, while owning feed health, GA4, GTM, Meta Pixel/CAPI, and Consent Mode V2. I also lead client strategy, reporting, landing-page testing, and team development.
Experience
Work history, roles, and key accomplishments
Paid Ads Specialist
Yowza Consulting Private Limited
Mar 2025 - Present (1 year 6 months)
Plan, execute, and optimize Google Ads, Meta Ads, Microsoft Ads, and LinkedIn Ads campaigns for ecommerce and lead-generation clients, managing combined monthly ad spend of ₹15+ Lakhs. Improved average ROAS from 2.5x to 5.7x and reduced CPL by 47% through strategic optimization and testing.
Education
Degrees, certifications, and relevant coursework
Swami Vivekanand Institute of Technology & Management
Bachelor of Computer Applications, Computer Applications
2019 - 2022
Pursued a Bachelor of Computer Applications, focusing on computer applications and technology.
Multipurpose Senior Secondary School
Senior Secondary, General Studies
Completed senior secondary qualification in 2019.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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