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Isha Jajodia

@ishajajodia

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I lead digital marketing strategy across SEO, paid social, brand storytelling, and qualified lead generation.

India

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What I'm looking for

I'm looking to lead brand, performance, SEO, and social strategy for international businesses, translating positioning into measurable visibility, engagement, and qualified pipeline.

At White Path, I lead digital marketing strategy and client delivery for international fintech, biotech, recruitment, F&B, and agentic AI accounts across the US, UK, and India. I turn brand positioning into SEO, paid media, content, and channel-specific creative that grows visibility and qualified pipeline.

I've built SEO programs using Ahrefs, GA4, Google Tag Manager, and Microsoft Clarity; launched Meta and LinkedIn campaigns; and led a marketing team through a standardized SEO onboarding program. I also bring hands-on experience in content editing, B2B research, email testing, and founding a sustainable skincare brand.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Associate

Current

White Path

Mar 2025 - Present (1 year 6 months)

Lead digital marketing strategy and client delivery for a portfolio of international clients across fintech, recruitment, biotech, F&B, and agentic AI. Own end-to-end SEO programs and manage paid campaigns on Meta and LinkedIn.

SEO Ahrefs GA4 Google Tag Manager Microsoft Clarity Meta Ads LinkedIn Ads WordPress Webflow Team Leadership

Content Editor

ZebraLearn

Mar 2024 - Jul 2024 (4 months)

Edited novels and learning materials to brand guidelines, structure, and heading hierarchy, improving readability and editorial consistency.

Editing Brand Guidelines Readability Content Consistency

Digital Marketing Intern

PropReturns

Apr 2023 - Aug 2023 (4 months)

Optimized website content through keyword research and on-page SEO, and tracked web and social metrics to improve campaign performance and search visibility.

Keyword Research On Page SEO Web Analytics Social Media Metrics

Marketing & Sales Intern

Growisto

Mar 2022 - Aug 2022 (5 months)

Researched industry trends, competitors, and audiences to inform B2B strategy, and supported email marketing through template creation, A/B testing, and performance tracking.

Market Research Competitive Analysis Email Marketing A B Testing Performance Monitoring

Founder

Ilaria Essence

Jul 2021 - Jan 2022 (6 months)

Founded a sustainable skincare brand end to end, building organic formulations, ethical sourcing, brand identity, product labels, and marketing collateral.

Brand Identity Product Development Marketing Collateral Sustainable Sourcing