
isha chitlangia
@ishachitlangia
I build luxury lifestyle brands that turn consumer insight into commercial growth.
What I'm looking for
I've shaped luxury consumer brands across lifestyle, home and fashion for more than 14 years, translating brand vision into consumer affinity, commercial growth and business performance.
As Founder & Director of Waraq Living, I built a premium lifestyle brand from the ground up, leading positioning, product-market fit, omnichannel commerce, P&L management and AI-enabled decision-making.
At Le Creuset India, I led marketing communications and helped evolve the brand from a niche culinary label into a broader premium lifestyle brand. I delivered global colour, limited-edition and category launches, partnerships, consumer experiences and retail initiatives.
I've also led home-category launches for Good Earth's 25th anniversary and built marketing strategies, product launches and brand communications for Arttd'inox, Tupperware India and DHFL Pramerica Life Insurance.
Experience
Work history, roles, and key accomplishments
Founder & Director
Waraq Living Pvt Ltd
Oct 2023 - Present (2 years 11 months)
Founded and led a premium lifestyle brand, overseeing strategy, execution, and business performance across brand building, product-market fit, omnichannel commerce, and P&L management.
Head of Marketing Communications
Le Creuset India
Jan 2022 - Sep 2023 (1 year 8 months)
Led marketing communications for Le Creuset India, driving brand transformation from a niche culinary label to a broader lifestyle brand. Oversaw product launches, luxury partnerships, experiential marketing, and retail performance initiatives.
Brand Consultant
Good Earth
Jan 2021 - Dec 2021 (11 months)
Spearheaded Good Earth's 25th anniversary home category collections across retail and digital channels, mapping customer journeys and integrating data-driven insights into launch planning and merchandising.
Brand Manager
Arttd'Inox, Jindal Stainless Lifestyle
May 2019 - Aug 2020 (1 year 3 months)
Marketed Arttd'inox Home and Kitchens as India's leading brand, focusing on Millennials, HNIs, Architects, and Designers. Spearheaded overall marketing strategy, product launches, and managed the marketing budget.
Marketing Manager
Tupperware India
Jun 2017 - May 2019 (1 year 11 months)
Marketed Tupperware India as a brand fit for millennials, spearheading marketing communication and new product launch strategy, brand content development, and brand events and celebrity management.
Deputy Manager Marketing
DHFL Pramerica Life Insurance Co Ltd
Jun 2012 - Feb 2017 (4 years 8 months)
Led 360-degree marketing communication strategy for three brands, spearheaded social media strategy and app launches, managed brand launch of 'Param', redefined brand identity after company name change, and managed CSR portfolio.
Education
Degrees, certifications, and relevant coursework
Copenhagen Business School
Certificate Program, Sustainable Fashion
2020 - 2020
Grade: 97.5%
Certificate Program in Sustainable Fashion from Copenhagen Business School, completed with 97.5%.
MICA
Certificate Program, Brand Management
2015 - 2016
Grade: 86%
Certificate Program in Brand Management from MICA, Ahmadabad, completed with 86%.
Symbiosis Institute of Management Studies
MBA, Marketing and International Business
2010 - 2012
Grade: GPA 2.998/4
MBA in Marketing and International Business from Symbiosis Institute of Management Studies, Pune, with a GPA of 2.998/4.
Gargi College, Delhi University
B.A. (Hons.), Political Science
2006 - 2009
Grade: 59%
B.A. (Hons.) Political Science from Gargi College, Delhi University, with 59%.
CBSE
12th Std, General
2006 - 2006
Grade: 79%
Completed 12th standard under CBSE in 2006 with 79%.
CBSE
10th Std, General
2004 - 2004
Grade: 89%
Completed 10th standard under CBSE in 2004 with 89%.
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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