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isha chitlangiaIC
Looking for a job

isha chitlangia

@ishachitlangia

I build luxury lifestyle brands that turn consumer insight into commercial growth.

India
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What I'm looking for

I'm looking to build and grow luxury consumer brands where I can connect brand strategy, consumer insight, product and commerce to deliver meaningful affinity and commercial performance.

I've shaped luxury consumer brands across lifestyle, home and fashion for more than 14 years, translating brand vision into consumer affinity, commercial growth and business performance.

As Founder & Director of Waraq Living, I built a premium lifestyle brand from the ground up, leading positioning, product-market fit, omnichannel commerce, P&L management and AI-enabled decision-making.

At Le Creuset India, I led marketing communications and helped evolve the brand from a niche culinary label into a broader premium lifestyle brand. I delivered global colour, limited-edition and category launches, partnerships, consumer experiences and retail initiatives.

I've also led home-category launches for Good Earth's 25th anniversary and built marketing strategies, product launches and brand communications for Arttd'inox, Tupperware India and DHFL Pramerica Life Insurance.

Experience

Work history, roles, and key accomplishments

WL
Current

Founder & Director

Waraq Living Pvt Ltd

Oct 2023 - Present (2 years 11 months)

Founded and led a premium lifestyle brand, overseeing strategy, execution, and business performance across brand building, product-market fit, omnichannel commerce, and P&L management.

DL

Deputy Manager Marketing

DHFL Pramerica Life Insurance Co Ltd

Jun 2012 - Feb 2017 (4 years 8 months)

Led 360-degree marketing communication strategy for three brands, spearheaded social media strategy and app launches, managed brand launch of 'Param', redefined brand identity after company name change, and managed CSR portfolio.

Education

Degrees, certifications, and relevant coursework

Copenhagen Business School logoCS

Copenhagen Business School

Certificate Program, Sustainable Fashion

2020 - 2020

Grade: 97.5%

Certificate Program in Sustainable Fashion from Copenhagen Business School, completed with 97.5%.

MICA logoMI

MICA

Certificate Program, Brand Management

2015 - 2016

Grade: 86%

Certificate Program in Brand Management from MICA, Ahmadabad, completed with 86%.

Symbiosis Institute of Management Studies logoSS

Symbiosis Institute of Management Studies

MBA, Marketing and International Business

2010 - 2012

Grade: GPA 2.998/4

MBA in Marketing and International Business from Symbiosis Institute of Management Studies, Pune, with a GPA of 2.998/4.

Gargi College, Delhi University logoGU

Gargi College, Delhi University

B.A. (Hons.), Political Science

2006 - 2009

Grade: 59%

B.A. (Hons.) Political Science from Gargi College, Delhi University, with 59%.

CB

CBSE

12th Std, General

2006 - 2006

Grade: 79%

Completed 12th standard under CBSE in 2006 with 79%.

CB

CBSE

10th Std, General

2004 - 2004

Grade: 89%

Completed 10th standard under CBSE in 2004 with 89%.

Tech stack

Software and tools used professionally

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