At Rap Tech Studios Ltd. (Rap Fame app), I’m rebuilding Rap Fame’s EU region with new processes, documentation and community programming for a multilingual artist base. I also handle PR end to end, drawing stories from user data and artist journeys.
At Meredith Connell, I led communications and public relations for the Local Government team, including newsletters, journalist outreach, LinkedIn content and events. I also coordinated partner opportunities and helped colleagues build presentation, stakeholder engagement and AI literacy skills.
At the University of Waikato, I managed internal communications and wrote press releases and feature stories to support campaigns. Earlier, I led communications for infrastructure projects at Beca Limited and supported crisis planning, social listening and community engagement.
My communications work has included increasing engagement by 40% at the University of Waikato and by 30% through social media and website strategy at the Waikato Management School Student Association. I hold a Master of Management Studies from the University of Waikato, with a thesis on technology adoption in New Zealand’s public relations industry.
